I would caution auction prices as we don't exactly know the atmosphere during the bid or between the bidders.
However, I think in general all vintage Rolex is on the rise in comparison to vintage Pateks. Simply put, Rolex is more popular right now. However, imo I won't necessary say it justifies paying that price.
The higher you rise the greater you fall. I think Patek has been most consistent with their following and prices.
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