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If you're looking to get your caseback engraved, going to a reputable third-party company that specializes in watch engraving would be your best bet. They can help you with custom designs like the "Cal" logo and give you an idea of the approximate cost.
If you prefer to go through Rolex directly, they usually offer engraving options like putting "Berkeley, 2012" on the caseback. The cost and font type options would vary, so it's best to check with your local Rolex service center for more details.
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