Quote:
Originally Posted by Nads786
I’m just not following this logic, the economy was pretty good in 2017-2018 yet watches were much more available. This is about Covid demand that should wane over time as people move on.
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No, Rolex as a brand has moved from that position in 2017. It was very apparent that Covid has given Rolex a free look to where they can go and they have capitalized on it moving upmarket. The fact Rolex is using "display only" models confirms they will never have semi full display cases again at their AD. Rolex of 10 years ago is gone regardless what the momentary economy is doing.