Rolex Forums - Rolex Watch Forum - View Single Post - New Technique from Rolex AD, to sell you a CPO

77T · 29 March 2024, 12:19 PM

The CPO program run by Bucherer or any other large chain is the best economic engine for Rolex.

Rolex could learn from this - inventory shared among chain ADs of the parent online.

Thus their retail AD can fulfill a customer's wish in a couple of days.

As we've heard before, the CPO watches are shown in a separate case. So there's no confusion when the CPO item is in the store. But if the buyer is brought over to a computer for the SA to search for a desired model, there is room for confusion (inadvertent or intentional).

But there can be no confusion when the price is quoted...CPO is well over the MSRP of the new watch on Rolex's website.

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29 March 2024, 12:19 PM	#15
77T 2024 ROLEX DATEJUST41 Pledge Member Join Date: Dec 2010 Real Name: PaulG Location: Georgia Posts: 40,937	The CPO program run by Bucherer or any other large chain is the best economic engine for Rolex. Rolex could learn from this - inventory shared among chain ADs of the parent online. Thus their retail AD can fulfill a customer's wish in a couple of days. As we've heard before, the CPO watches are shown in a separate case. So there's no confusion when the CPO item is in the store. But if the buyer is brought over to a computer for the SA to search for a desired model, there is room for confusion (inadvertent or intentional). But there can be no confusion when the price is quoted...CPO is well over the MSRP of the new watch on Rolex's website. Sent from my iPhone using Tapatalk Pro __________________ Does anyone really know what time it is?