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Maybe it's time for a bit of a shake-out in the high-end space. There's too many brands, and too many brands that have been struggling for some time, GF seemingly being one of them. Imagine what it could do to some of the other makers if all of a sudden there's 50m of sales flowing back into the market. I'd much rather have fewer healthy brands than many that are constantly having to adapt their mid to longterm strategy.
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