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This is how marketing works nowadays. And it's not only about watches, it's about everything. Just wait and see what happens once car dealerships disappear and you will forced to buy a car strictly based on Youtube reviews, without even a possibility of a test drive.
Speaking of marketing. IMO Omega makes better watches, and has a ton of heritage. But Rolex has far better marketing team, and always had, ever since the brand has been established. That's why Rolex is always one step ahead in the hierarchy.
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