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My list:
Cartier Santos (first men's wristwatch, named after a countryman)
Cartier Pasha (first luxury waterproof watch)
Audemars Piguet Royal Oak (first stainless steel high-end watch)
Jaeger-Le-Coultre Reverso (for its unique technical solution)
Omega Speedmaster (the Moon)
Rolex Explorer (the Everest)
Swatch (savior of the Swiss watch industry)
Seiko 5 (first affordable and reliable automatic watch)
Seiko Quartz (began a revolution)
Casio G-Shock (first "indestructible" cheap watch)
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