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Old 25 May 2011, 05:25 AM   #33
psv
"TRF" Member
 
Join Date: Oct 2009
Location: North America
Posts: 11,066
There is no right or wrong here, it all depends on your position and point of view. I, for instance, think of Rolex watches because of their sport/pro instrument line, and in that aspect I don't feel Cartier is comparable, but perhaps I used a language without nuance and overstated my case a bit too strongly.

Sure, the Tank design has been around for a long time and it + some other Cartier designs deserve their place in horological history, but at the same time it is hard to discard the fact that Cartier is as much about jewelry and fashion (scarfs, perfumes etc). The executives at Richemont are experts at taking advantage of a watch history and turning them into coveted pieces, I'm sure they'll succeed with Cartier as well, but I doubt I'll ever buy one. (then again, who knows...)

Enjoy!
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