[rpryan55]

Patek Philippe is opening a boutique in Tiffany's of New York - this first is an experiment with the hope that Tiffany stores in other locations will also carry the line exclusively. This could mean that Patek Philippe will only sell their watches at Tiffany's - thus eliminating any discounts you may be able to squeeze from your AD. This could also signal a sea change in the way high end watches are marketed. Another gimmick to keep up the exclusivity of the brand, I suppose (although I don't know if Tiffany has that much cache' anymore), but what could it mean for other brands?