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My personal preferred definition of an icon is the watch that you'd recognize immediately a mile away, or the model that defines the brand in some cases (a model that has not been dramatically changed since introduced), or it could be simply the brand's best seller (even if it's not popular among WIS), therefore couldn't list one icon per brand... Here is my list (with little help from Chrono24)
1) Rolex: Submariner / Day-date / Datejust / Daytona / GMT Master
2) Breitling: Navitimer / Chronomat
3) Omega: Speedmaster Professional / Seamaster /Constellation
4) Tag Heuer: Monaco / Carrera
5) Tudor: Black Bay (Current)
6) AP: Royal Oak
7) PP: Perpetual calendar Chronos (1518 /2499 /3970 /5004/ 5270) / Nautilus / Calatrava
8) VC: Patrimony / Overseas
9) Breguet: Classic /Type XX /Marine
10) JLC: Reverso / Master control
11) Cartier: Tank /Ballon / Pasha /Calibre
12) Chopard: Mille Miglia / LUC
13) Blancpain: Fifty Fathoms / Leman / Villeret
14) IWC: Portuguese / Ingenieur / Pilot
15) Richard Mille: RM011
16) Roger Dubuis: Excalibur
17) Ulysse Nardin: Marine collection
18) Zenith: El Primero
19) Hublot: Big Bang
20) Longines: Lindbergh /Master Collection
21) Maurice Lacraux: Masterpiece
22) Piaget: Altiplano
23) Panerai: Luminor / Radiomir
24) Rado: Original / Star
25) Vulcan: Cricket
26) Baume et Mercier: Copeland / Classima / Hampton
27) Bell & Ross: BR collection
28) Bulgari: Bulgari /Octo
29) Corum: Admiral
30) Gerard Perregaux: WWTC / 1966
31) Hamilton: Khaki /Jazzmaster
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