Scam is probably too strong if a word , but on face value I agree with OP that Panerai does not provide value for money any longer.
Judging by this year's release there won't be any interest from me personally. However if chances come by for some nice older models at a discount , then who knows. Look at how much 232 or fiddy has gone down. Good time to pick them up which would never have happened 6-7 years ago
They still do make some very nice pieces occasionally. No regrets on the 690 at all.
