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Old 25 May 2010, 10:10 PM   #6
The GMT Master
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Join Date: Jul 2008
Real Name: Chris
Location: England
Posts: 8,148
A very big investment, and then you have the struggle of convincing Rolex that:

a) You're significantly better for the brand than the current Rolex contract holder
or b) There's a sufficient market for two Rolex ADs in one city.

It's certainly not easy for an independent AD to get their foot on the ladder, which is why (unfortunately, in my view) contracts tend to go with the big chain shops.
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