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Old 4 March 2010, 02:58 AM   #33
JEC
Member
 
Join Date: Feb 2010
Real Name: J.
Location: Montreal
Watch: Speedmaster Pro
Posts: 232
As mentioned, the "superlative" bit is just marketing. But it should be noted that back in the early days (1930s-1960s) the COSC and Kew A (much more stringent than COSC) both declared Rolex performance as "especially good".

Especially good chronometer officially certified. Sounds kind of passive-aggressive.
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