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I enjoy data and try to examine things for now and project into the future. The challenge with a lot of data is that the data used is too short on the time line. I believe that the watch industry is always in flux and depending on how you examine it you can draw different conclusions. Much of the data is on units shipped and sold. The hidden is profitability on units sold. Sell less watches, make more money is a viable discussion. We will see.
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