I talked to a guy who used to work for an AD in my town. He said much of what TempoKing stated. You have to have a certain square footage, other high end watch brands, a certain layout that Rolex specifies and yeah, you have to sell watches that no one wants!
Well, he said that they easily made a million a year on the Rolex contract, but it was pulled from them b/c Rolex didn't like the way they were running the shop. Just like that. The place was successful and they were ordering watches. I'm not exactly sure why it was pulled, but it was. Someone else in town quickly got the contract from Rolex. I call it a contract, b/c I feel it is like that. You have to do it the way Rolex wants it. Period. Kind of sucks, but why do you think Rolex's hold their value so well!?!?!?