Rolex is a luxury consumer good, and should be treated as such. You don't buy it to make money. And, you don't buy it unless you have the $$$.
However, even though we can afford the cash, there is still a bit of sticker shock over spending $5k-$10k (or more) on a watch. It is much easier to spend that $$$ knowing that you can get that money back in four or five years if you need it, or if you just decide that you don't really want the watch anymore.
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