Sorry to hear that. Yes you can send the info on your watch to Rolex USA as being stolen. In the event the watch is ever brought into Rolex for servicing, it will be recovered.
Some good info is in this old post:
http://www.rolexforums.com/showthread.php?t=367157
Obviously some phone numbers or names may have changed, but since you're closest to the Beverly Hills RSC maybe that's a good start.