Quote:
Originally Posted by mcubed
I also own this watch, but as I have said before, I am guessing this watch is not long for this world. Rolex is usually fairly consistent, and I don't see them switching all subs BUT the no date to ceramic long term. I also don't see them putting the effort into upgrading it, when the Sub date sells a lot better, and discontinuing the watch would likely not result in any lost sales (most people would who wanted it would likely just buy the sub date).
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I think maybe the watch may be discontinued at some point, thats progress, but from a finance point of view for Rolex, this is an icon and the entry level into the sport watch range, apart from the Explorer, so to discontinue this watch would exclude prospective new buyers, it would be like removing the Airking from the range, many peoples first step onto the Rolex ladder.
After all Rolex is there to make money, they need products that will be exclusive, but still appeal to as many pockets as possible...