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The article assumes hand finishing is always better than automation. And usually it probably is. But with some of those brands, I don't see where the time is going. They either need to overhaul their processes or invest in some automation because there is no reason for some brands to be up there in hours when looking at their watches.
I could spend 1000 hours making a watch and it would look like trash, doesn't mean it would keep better time than an omega, or look better than a VC etc etc you get the point.
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