Quote:
Originally Posted by jake
Is it true that the Rolex name was a combination of Rolls Royce & Timex? Do you know this to be a fact? It seems to me that Rolex has been around longer in the wrist-watch business than Timex. Anybody know for sure?
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As we all know, Rolex is not the most prestigious watchmaker in Swiss, nor does it have the prodigy of other watch houses. Certainly, it is not the most expensive. I once had a chance to go to Zurich in '95 and was making small talk to my supplier during a business meeting, and his personal opinion was rather negative toward Rolex. The feeling that I got was like how in the movie Titanic, the character of Molly Brown (played by Kathy Bates) was referred to as "New Money". The gentleman that I was speaking with, a mid manager of a optical polishing machine mfg., gave me the impression that although Rolex is the most recognized brand from Swiss, it is not necessarily their national pride. Hmmm, imagine that, for I was thoroughly disappointed, internally.
Anyway, no one knows for sure the origins of the Rolex name. But the origins of the company is not Swiss, but I think England. They later relocated to Swiss. Besides good craftmsanship, it was a combination of several "Genius" marketing campaigns and good timing that made Rolex into what it is today. The (Rolls Royce + Timex) theory is one of several "Theories" that can be found in Rolex resource books. The Timex that they are referring to is not the same as "It takes a Licking, and keeps on ticking" Timex of America.
Of course, I am in no way an authority of this subject, but from what info. I've come across, over the years. I thought it was funny too.....
