Quote:
Originally Posted by Bill pilgrim
Can anyone explain the big deal about a simple hat that says rolex on it. We are fans of the rolex 24 at Daytona and there seems to a problem acquiring merchandise bearing the rolex logo I can only guess rolex is behind this. Seems strange to put up advertising money and limit the use of the trademark
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The Rolex logo is a Trademark and as such needs a license to produce or sell and Rolex doesn't just hand out licenses to anybody.
It's no different than the NFL or any other owner of a Trademark.. Lots of counterfeits, especially the hi-priced items on e-bay.
