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This the new era of limited editions for Omega. After the debacle with the Snoopy (kind of how Panerai shot themselves in the foot with the PAM 360 a few years back) they realized that they need a more transparent process. I bet that this is how most brands will release exclusive editions from now on - control the price, distribution, boutique only (cutting out ADs).
Still glad I got one of these. It is much more than a regular Speedmaster IMO.
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