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My watchmaker WAS certified and independent but could not afford to maintain the equipment and standards to be Rolex certified. He said he had guys inspect the shop and from time to time, required his equipment to be upgraded at his cost. Rolex also became restrictive with the parts that he can order. According to him, anything insided a watch was easy to get, but anything outside was near impossible. He couldnt even get end-links for a sub. He eventually decided that he just wasnt getting enought "ROLEX" business to keep his account. Rolex isnt just expensive for the end-user, its expensive for the entire distribution chain.
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