I cleaned a Rolex President a while back for an oldtimer. On the back of the case said his name, and "If your reading this I'm dead or the watch is stolen, or both" He got a kick waiting for a young guy like me reading the back when I was doing the service slip. He said back in the day, you did stuff like that to keep it from being easy to resell if it was stolen. He continued to say that he, and several friends all had their watches engraved with the same thing. I wouldn't do it, but this guy planned to wear it until he died.
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