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Watch collecting jumped the shark, to use an outdated expression. Like anything that gets super popular relatively quickly… people go bananas for a product > all of sudden everyone is an “expert” from watching endless YouTube videos > social takes the lifestyle to critical mass > people get burned out since watch manufacturers evolve slowly, pissed off clients with their games > very expensive trinkets no longer make them feel special since they had to hoard every hot model within 24months and everyone has pretty much the same modern pieces > free money dries up so why buy trinkets that no longer feel special > time to find new hobby that is fresh.
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