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Old 26 April 2024, 08:45 PM   #56
Oystersteel92
"TRF" Member
 
Join Date: Mar 2020
Location: The South, USA
Posts: 930
Quote:
Originally Posted by TickTockChuck View Post
Indeed! Rolex is instant money in the bank for an AD. The profit margin is 40% and requires virtually no sales effort. In fact the special Rolex rooms ADs are forced to install are basically for exhibition pieces. My last AD joked they could sell Rolex out of vending machines (note that they had lost AD status and were talking frankly). All the AD can do is use the steel professional models as a carrot to leverage sales of other even higher margin trinkets in the store, as we're all aware. If you're just wanting the Rolex, it'll be a long time generally without any "relationship". Cheers!
They're in the cat bird seat for sure. With the current state of the market, they can even hold watches in the vault and allocate them as needed based on sales of other goods. Slow month in bridal? Make a few phone calls the last week of the month and make some people happy.
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