Will Panerai pull itself from the deep abyss?

[Ravager135]

Originally Posted by themaninblack

I don't know if Panerai sales are down. I have two Radiomir watches and like them greatly but I'm not in the market for any more. Those Panerai boutiques give me the creeps. The boutique on Nathan Road and in IFC always look empty but I was in Singapore recently and that one seemed busy enough. Truth is Panerai carries a bit of a stigma and they make too many models. It's almost like it's the watch that guys you don't like or who know nothing about watches often wear. Now that may be total bull and a ridiculous generalisation but it does kind of seem that way.

While I agree that Panerai tends to be the brand of choice for guys who want a big watch, don't know a whole lot about horology, and have a little bit of money, there are just as many if not more people buying a Rolex because it is all they know.

I think most watch brands have stereotypes.