Are Panerai and Rolex in the same bracket?

[Singslinger]

Six years ago I met Panerai's CEO Angelo Bonati at the re-opening of the brand's original boutique in Florence. Panerai was just on the rise back then, fast gaining popularity. I asked him where he'd like to see his brand positioned, and he said "right up at the top, along with Rolex''.

I'm wondering how many people think he's achieved his goal? Is Panerai in the same league as Rolex? How would one define "league''?

(Personally, I don't really fancy Panerai watches but there's no denying the brand has enjoyed phenomenal success in the past 5-6 years and is hugely popular).