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Old 8 March 2010, 02:10 PM   #30
rjm337psu
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Join Date: May 2008
Location: Austin
Posts: 17
The way Rolex writes "Superlative Chronometer" and "Officially Certified" on two different lines, with no punctuation or connection between the two, implies that the two phrases are distinct. If the dial read "Officially Certified Superlative Chronometer", it would imply that it has been officially certified to be superlative. As it reads now, however, it essentially says: "This is a superlative chronometer." and "It has been officially certified."

Also, the name of the watch (submariner, GMT Master etc) is just above "Superlative Chronometer" -- it's essentially just as connected, and disconnected, to the COSC certification as the "Superlative Chronometer" phrase. It would clearly be incorrect to argue that the dial claims it be officially certified as a GMT Master, and it's similarly incorrect to argue that the dial claims it to be officially certified to be superlative.

just my two cents
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