Logo dials

[J.P. Chase]

I just ran across this thread. Would rolex change one of these vintage dials of the owner wanted a company logo removed?

[powerfunk]

Originally Posted by J.P. Chase

I just ran across this thread. Would rolex change one of these vintage dials of the owner wanted a company logo removed?

Yes, at least a few years ago when I sent my Pool 5500 in for service, they offered to sell me a new dial but noted it wouldn't be the same.

[Ahmster]

One could always argue if this is a Logo
Rolex Oyster Perpetual Date ref 1500

[SearChart]

Originally Posted by Ahmster

One could always argue if this is a Logo
Rolex Oyster Perpetual Date ref 1500

Jah Rastafari

[330ci]

Originally Posted by Ahmster

One could always argue if this is a Logo
Rolex Oyster Perpetual Date ref 1500

can't believe I almost bought one of these in highschool

[daredevil]

Thanks for sharing :)

[powerfunk]

SLIGD or perhaps SLIGO? Couldn't find anything about this online. Photographer unknown:

[powerfunk]

I have learned that this P logo belongs to Pioneer Gas Products (later Pioneer Petroleum, eventually bought out by T Boone Pickens). Other Pioneer Gas award watches exist with the logo on the clasp instead of the dial.

[Odenvy]

Hi. Is there anyone who can put a logo on my existing dial now?

[coffeelawyer]

Is it possible that the WJ on the Nick Price dial is for Windsor Jewelers? Windsor is a large Rolex AD in Augusta, GA (Home of Augusta National).

[powerfunk]

Premark:

[pipi-26]

That's cool!

[Watchupman]

Thank for the post

[powerfunk]

Diesel Power Company:

[Nonuendo]

Great job !!
Thanks a lot for all these pics and information !!
I was looking for this kind of stuff for too long...

[aiden33]

Originally Posted by powerfunk

Rolex made a lot of dials with company logos, team/event logos, military insignias, and Middle Eastern rulers' signatures over the years. Most of them hail from the 1950's-1980's. At one point they advertised corporate-branded Rolexes as a good service award for loyal employees, so they weren't just reluctantly fulfilling special requests--they were actively seeking out clients for it. Here is my attempt to showcase every known type of logo dial to appear on a Rolex.

I wouldn't be surprised if I've covered less than half of the logo dials Rolex ever made; I'm sure they made a lot of as-yet-undiscovered extremely small runs for various organizations. If anyone has pics of any more logo dials, or if you think anything I've listed here is aftermarket, etc. I'm happy to learn!

Retailer co-branding (like Tiffany dials) doesn't constitute a "logo dial" for the purposes of this thread; I wrote a separate thread about this. On with the pics:

Middle Eastern Dials

Saudi Arabia

Saudi crest without signature


Saudi crest with King Faisal signature


Saudi crest with King Khalid signature


Saudi crest with King Fahad signature


Saudi Ministry of Defence


Saudi paratrooper dial (not 100% sure about this one)


Saudi Royal Naval Forces crest


Royal Saudi Air Force


Royal Saudi Air Defense


Majid bin Abdulaziz Al Saud (Governor of Mecca) signature


King Abdulaziz University


King Khalid Military Academy


Saudi Airlines


SNAS (Saudi cargo airline)


Dallah Avco (an aviation-services company)


Samarec (later merged with Saudi Aramco)


Jeddah Refinery


Al-Bilad (Their "primary focus is to serve the growing requirements of IT and Oil & Gas Services within the Kingdom of Saudi Arabia" but they also operate a hotel)


Al-Ittihad Club (Soccer team in the Saudi Pro League)


Saudi Fund for Development





Oman

Oman dial a.k.a. Khanjar Crest


Omani Police


Sultan Qaboos bin Said al Said signature






UAE

Hawk of Quraish (made for Mohammed bin Rashid Al Maktoum)


Dubai Police


Sheikh Zayed bin Sultan Al Nahyan portrait


UAE Air Force


UAE Armed Forces


UAE General Command of Civil Defense (Police)


Abu Dhabi military ("In peacetime, the military forces of Abu Dhabi and Dubai operate separately")


General Sheikh Mohammed Bin Zayed Al Nahyan signature


Sheikh Mubarak Bin Mohammed Al Nahyan signature


Sheikh Sultan Bin Khalifa Bin Zayed Al Nahyan signature (possibly aftermarket?)


Sheikh Mohammed bin Rashid Al Maktoum signature


DUBAL (Dubai Aluminium)





Bahrain

King of Bahrain


Bahrain Defense Force


BANOCO (Bahrain National Oil Company)





Libya

ADWOC (Arab Drilling & Workover Company, based in Tripoli)


Libyan Army


Muammar Gaddafi signature


Kuwait

Sheikh Abdullah Al-Jaber signature


Kuwait Army





Qatar

State of Qatar





Syria

Hafiz Al-Hassad signature (President of Syria from 1971-2000. Sometimes spelled "Hafez al-Assad")





Origin-unknown dials with Arabic script
SAMAD (Based on the wheat maybe it's an agricultural company?)


Unknown bird (If anyone can read this dial that'd be great!)







National/Military/Police dials (Non-Middle Eastern)

Pakistan - 50 Years of Independence


Nigerian Coat of Arms


Map of India (Given to the first Indian Prime Minister, Jawaharald Nehru, to celebrate their national independence. I probably shouldn't include this because it's not really a proper "logo dial" but a cloisonne enamel dial, and there are several cloisonne enamel dials that deserve equal attention, but oh well)


Panama Canal


Italian State Police Diving Unit (Polizia di Stato Sommozzatori)


United States Air Force Thunderbirds (The Thunderbirds are "the air demonstration squadron of the United States Air Force" and the reason why references 1625, 16263 and 16264 are called "Thunderbird")





Company/Organization Dials

Charity/Club/Membership Organization Dials

100 Club of Houston (A charity that provides "financial support to the dependents of law enforcement officers and firefighters who are killed or catastrophically injured in the line of duty in 32 counties surrounding Houston")


American Medical Association


Ducks Unlimited


Freemasons


Optimist International


Phoenix Country Club








Oil Company Dials (Non-Middle Eastern)

Brown Oil Tools Inc. (Houston, Texas)


Circle Bar Drilling Company


Gulf Oil Drilling


Halliburton


Pool Intairdril


Sweetwater Drilling Co.


Tenneco (formerly the Tennessee Gas Transmission Company)


Unidentified Oil Rig logo





Corporate Dials (Non-Middle Eastern, Non-Oil)

American Heritage International


Anheuser-Busch


Arkansas Best


Busch Bavarian Beer


Caesar


Chevrolet


Cigarette 1 (Boat racing team. Possibly aftermarket? I think the ones with a red "1" are definitely aftermarket)


Coca-Cola


Comex


Diamond Alkali


Domino's Pizza (Click here for a breakdown of variants of this dial)


Dow Corning Wright


Global Insurance


Gramco


Hallmark


Honda


Leland E. Green


McNeil Akron


Nalco (Illinois chemical company)


Pan Am Airlines


Pearl Lager Beer


RMS Queen Mary (Circa 1930's, possibly the earliest graphic/logo dial on a Rolex)


Ridgway's


Texas Instruments


United Guaranty


Winn-Dixie (Safety award dials exist for both maintenance and driving)


Woods Industries


Wyatt USI






Team/Event Dials

Baltimore Colts (They were the 1959 "World Champions" a few years before the football championship was renamed "Super Bowl")


Cotton Bowl (The Cotton Bowl watches were Rolexes from 1967-1970 and Tudors from 1971-1974 and 1976)


Detroit Red Wings


Greater Greensboro Golf Tournament


Lafayette Oil Tourney (I don't know what this tournament is exactly, or if it's related to the modern-day Lafeyette Oilman's Golf Invitational. I've only seen dials for 1967, 1970, and 1973)


Nick Price Edition Datejust (1 of 200 made in 1996 to commemorate Nick Price's dominance at the time. I'm unsure what "WJ" stands for)


St. Louis Cardinals (Commemorating their 2006 World Series win)


University of Houston (Given to a coach according to watchesandart.com)




Misc. Unidentified

Unknown "MC" logo


Unknown "P" candle logo 30-year award


Unknown planet logo 10-year award


Unknown quad-hexagon logo (I believe I once read this was a petrochemical company logo but I can't confirm that)


If anyone can identify any of the blurry logos below, that'd be amazing:


And zoomed in:



Thanks for reading!

Wow. This post is beyond incredible! So in depth and so much information, and the pictures are stunning. I've been on a bit of a Logo Dial Rolex kick lately, and I found this article about the Domino's Air-Kings specifically that I'm sure you guys will appreciate: https://www.bobswatches.com/rolex-bl...nos-rolex.html

"Those familiar with the Rolex Air King collection have likely browsed plenty of popular models. While a number of these references are common for collectors to have heard of it’s safe to say that fewer are familiar with the Domino’s Rolex, which isn’t a nickname coined because of a particular color or style, but rather the label given to Rolex watches made especially for the giant pizza chain."

Super interesting and very informative read!

[DarknerImperator]

[Rolex Price Guide]

Does anyone know what the criteria is for someone getting a unique logo or dial from Rolex? Do you have to be a big customer, buy in bulk or can anyone just request a special logo? thanks

[powerfunk]

Originally Posted by Rolex Price Guide

Does anyone know what the criteria is for someone getting a unique logo or dial from Rolex? Do you have to be a big customer, buy in bulk or can anyone just request a special logo? thanks

Well, they used to openly advertise custom corporate Rolexes as good employee gifts. This practice was mostly from the 1950's-1980's:


It seems that practice was discontinued long ago. The final examples I can think of are "King of Bahrain" dials and "Nigerian Coat of Arms" dials from 2009 or so.

[powerfunk]

Fideuram (Italian bank for wealthy people):

[Kap007]

Was really green at first. I wear it all the time in the sun and the leaf is like a turquoise now.

[powerfunk]

Qaboos (Sultan of Oman) portrait dial:

[Newbietothegame]

So cool to see these!

[powerfunk]

I haven't seen this particular Saudi crest before:

[0-60]

Originally Posted by powerfunk

I haven't seen this particular Saudi crest before:

This is the logo for the Royal incharge of the Eastern province of Saudi Arabia.

[powerfunk]

Originally Posted by 0-60

This is the logo for the Royal incharge of the Eastern province of Saudi Arabia.

Thank you for that info! So in 1980 that would be Abdulmuhsin bin Abdullah Al Jalawi according to Google

[powerfunk]

Somehow I missed this Olympic dial:

[powerfunk]

Apparently 100 of these were made for Standard Liege (2009 Belgian football champions):

[powerfunk]

Not sure what this eagle logo is:

[powerfunk]

Denver Petroleum Golf Classic 1985: