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feudallordcult · 4 April 2008, 11:54 AM

Good morning to all.

Now that DeepSea is out, would the SD be discontinued?

Any views?

etp095 · 4 April 2008, 11:55 AM

it's still listed on the rolex website,who knows.

Wolfgang427 · 4 April 2008, 11:57 AM

Well when the GMT-IIC came out they didn't cancel the old GMT-II.

I say they have a few thousand or so SD in stock still unsold.

evy411nia · 4 April 2008, 12:07 PM

All I know is the fate of my SD. It will be with me until the end of time.

jasonbellevue · 4 April 2008, 12:09 PM

It's going to suffer the same fate as the GMT-II 16710. I hope I'm wrong though, as the SD and the SDD are two different watches.

Tools · 4 April 2008, 12:14 PM

I'm afraid that Rolex is going to Deep-six the old Sea Dweller..

feudallordcult · 4 April 2008, 12:45 PM

Quote:

Originally Posted by Tools

I'm afraid that Rolex is going to Deep-six the old Sea Dweller..

my local ad just told me that he also heard rumours that the SD will be discon to make way for the DS.

Texsubmariner · 4 April 2008, 12:56 PM

Yeah, I think Rolex will discontinue the SD, and force the higher msrp of the DS on buyers who want something more deep than the Sub. However, if this is the case, it is perplexing that Rolex raised the price of the SD in March.

sea-dweller · 4 April 2008, 03:21 PM

Will that mean that existing SD's will be worth a lot more $$ (than today's value) someday ?

el-piloto · 4 April 2008, 03:55 PM

Hi there...

Ype, just read over at TZ, and it was stated that the SD will be discontinued
by the end of the year...

But maybe its yet another rumor...?

frostie · 4 April 2008, 04:06 PM

I think that it is not going to get discontinued

el-piloto · 4 April 2008, 04:34 PM

Quote:

Originally Posted by frostie

I think that it is not going to get discontinued

Let's hope you're right... and Rolex sees reason!!!!!!!!!!

boa2 · 4 April 2008, 04:35 PM

Quote:

Originally Posted by el-piloto

Hi there...

Ype, just read over at TZ, and it was stated that the SD will be discontinued
by the end of the year...

But maybe its yet another rumor...?

Reported from Basel by the TZ Rolex forum moderator. Between his post, and Tools above, it sounds like it's a sure thing.

frostie · 4 April 2008, 04:37 PM

It is much better when a company uses only one kind of technology at manufacturing watches. It's not cost effective to use advanced and old technology at the same time. I think that the manufacturing procedures of rolex are facing a transition too

teo · 4 April 2008, 09:57 PM

Rolex now are going into maxi dial, ceramic bezel and blue spring. Most likely SD will discontinue.

f16570 · 4 April 2008, 10:04 PM

No way the SD will be discountinued. Rolex would alienate to much of their market by doing this.

Trurolexer · 4 April 2008, 10:43 PM

Yes, I heard they will discountinue it soon.

evy411nia · 4 April 2008, 11:44 PM

Why would they continue the 14060m and not the SD? Unless they are just using up all the cases with pinholes, Non SEL bracelets, etc... You don't really think it's because they care about continuing on with a classic to satisfy the Rolex purists?? Yep, they'll continue the SD until they run out of parts...I'll bet they get another price increase in too.

fernando · 4 April 2008, 11:49 PM

No self-respecting profit machine discontinues one of their best sellers. They just raise the price. Hmm, what happened on March 1st?

karmatp · 5 April 2008, 12:08 AM

To me, it just does not make sense to discontinue the current model, I am looking at it from purely personal reasons though. I love the current model SD and would gladly spend the money on it, while the new DS will never see my wrist, not because it cost more, because I feel it is totally unpractical and probably feels uncomfortable on your wrist for daily wear. Their has got to be many people who feel the way I do so Rolex has just taken themselves out of a market were they could have sold many more of a existing model than a new production model. What ever happened to Rolex not giving it fads, and besides, who needs a watch like that, professional divers don't even need something that goes that deep. To me, it's just a huge "look how deep our watch can go" marketing ploy, and by doing so, they have destroyed a true classic. I hope it is a huge flop and heads roll in the design department, I would have been totally excited if they came out with a basic sub with red submariner writing and maybe put on the case back...."100 years of Rolex". That would have been a hit, anyway, rant over.........

Bobareno · 5 April 2008, 12:24 AM

Hope it stays, but I think it will be gone in less than a year!

feudallordcult · 5 April 2008, 12:43 AM

Quote:

Originally Posted by karmatp

To me, it just does not make sense to discontinue the current model, I am looking at it from purely personal reasons though. I love the current model SD and would gladly spend the money on it, while the new DS will never see my wrist, not because it cost more, because I feel it is totally unpractical and probably feels uncomfortable on your wrist for daily wear. Their has got to be many people who feel the way I do so Rolex has just taken themselves out of a market were they could have sold many more of a existing model than a new production model. What ever happened to Rolex not giving it fads, and besides, who needs a watch like that, professional divers don't even need something that goes that deep. To me, it's just a huge "look how deep our watch can go" marketing ploy, and by doing so, they have destroyed a true classic. I hope it is a huge flop and heads roll in the design department, I would have been totally excited if they came out with a basic sub with red submariner writing and maybe put on the case back...."100 years of Rolex". That would have been a hit, anyway, rant over.........

most well-said!

i seriously doubt the DS was created with the professional diver in mind. i opine that it's for looks more than anything else. they have had a winning formula for a century, and this is what the designers in rolex come up with...seems to be they were pushing to meet a deadline or something.

I bet my last dollar that the classic SD will be discontinued. As the purported increade in value for my M series SD, i couldn't care less. It was and will always be the KING of the Seas in my humble opinion.

JJ Irani · 5 April 2008, 04:16 AM

Quote:

Originally Posted by karmatp

To me, it just does not make sense to discontinue the current model, I am looking at it from purely personal reasons though. I love the current model SD and would gladly spend the money on it, while the new DS will never see my wrist, not because it cost more, because I feel it is totally unpractical and probably feels uncomfortable on your wrist for daily wear. Their has got to be many people who feel the way I do so Rolex has just taken themselves out of a market were they could have sold many more of a existing model than a new production model. What ever happened to Rolex not giving it fads, and besides, who needs a watch like that, professional divers don't even need something that goes that deep. To me, it's just a huge "look how deep our watch can go" marketing ploy, and by doing so, they have destroyed a true classic. I hope it is a huge flop and heads roll in the design department, I would have been totally excited if they came out with a basic sub with red submariner writing and maybe put on the case back...."100 years of Rolex". That would have been a hit, anyway, rant over.........

Well said, Trevor.

The current SD is perfectly balanced in the watch-head to bracelet ratio. Its 4000 feet rating is adequately professional for even the most professional diver....and its aesthetics are absolutely superb!!

Rolex have undoubtedly produced a technological marvel with the introduction of their new Deep Sea SD model. How it catches on with the market....only time will tell.

JJ

jamesw · 5 April 2008, 06:27 AM

GMT MASTER II has been upgraded, the SUB is now undergoing a similar "upgrade" so it would seem logical that the current SD will only last for a year or two at best.

Tombstone · 5 April 2008, 08:15 AM

Two different watches the SD will stay mark my words.

boa2 · 5 April 2008, 08:28 AM

Quote:

Originally Posted by Tombstone

Two different watches the SD will stay mark my words.

It has already been confirmed by Rolex at Basel...it will be discontinued by the end of the year.

daveathall · 5 April 2008, 08:35 AM

Not really bothered to tell the truth, Ive got one, not bothered if it is worth more or less, this one is is staying where I dwell. I have exchanged loads of watches in my time, but I just cant see this one ever going.

Oh and by the way, any excuse;

To show my pride and joy.

vukotab · 5 April 2008, 08:48 AM

Well,I think that that depends of price range of new DS.If DS is positioned in 8-10 K $ range,current SD is not it`s competition.So there is no reason for SD to be discontinued.

JPP · 5 April 2008, 09:45 AM

I think it has to be discontinued - it's too confusing to have two watches so alike on the market. To members on this forum it won't be but there are millions of Rolex buyers who would never even think of joining a forum and I think having two SeaDwellers will confuse the market. I think it probably has already been discontinued and they'll just sell through stock already manufactured (which will take them up until the end of the year.)

Also, if they have two models it's bastardising the market for both of them in a way.

mike · 5 April 2008, 10:42 AM

As others have reported the SDs days are numbered. I doubt it will happen before the end of the year (maybe longer), but when the cases are gone....

4 April 2008, 11:54 AM	#1
feudallordcult "TRF" Member Join Date: Dec 2007 Real Name: Henry Location: Singapore Watch: Sea-Dweller Posts: 138	What is the fate of SD? Good morning to all. Now that DeepSea is out, would the SD be discontinued? Any views?

4 April 2008, 11:55 AM	#2
etp095 "TRF" Member Join Date: Jan 2008 Real Name: rudolph Location: chicago burbs Posts: 2,026	it's still listed on the rolex website,who knows. __________________ tt date circa 69' 5513 circa 81' ss sub w/date (z) pepsi gmt for dad(D) polar expy II(z) 1675 gmt circa 68' ladies datejust on jubilee for mom (z) sea dweller16600(M) SS Sub-C(g) Omega Planet Ocean,45.5 on mesh(2500D)

4 April 2008, 12:09 PM	#5
jasonbellevue "TRF" Member Join Date: Mar 2007 Real Name: Jason Location: at home Posts: 5,098	It's going to suffer the same fate as the GMT-II 16710. I hope I'm wrong though, as the SD and the SDD are two different watches. __________________

4 April 2008, 12:14 PM	#6
Tools TRF Moderator & 2024 DATE-JUST41 Patron Join Date: May 2007 Real Name: Larry Location: Mojave Desert Watch: GMT's Posts: 43,069	I'm afraid that Rolex is going to Deep-six the old Sea Dweller.. __________________ (Chill ... It's just a watch Forum.....) NAWCC Member

4 April 2008, 12:56 PM	#8
Texsubmariner "TRF" Member Join Date: Nov 2007 Real Name: Khanh Location: Texas Watch: SSGMTc Posts: 1,227	Yeah, I think Rolex will discontinue the SD, and force the higher msrp of the DS on buyers who want something more deep than the Sub. However, if this is the case, it is perplexing that Rolex raised the price of the SD in March. __________________ Sea Dweller M series SS GMT IIc M series Omega SMP Electric Blue Dial Wife's SS WG MOP Ladies DJ Z series

4 April 2008, 11:57 AM	#3
Wolfgang427 2024 ROLEX DATEJUST41 Pledge Member Join Date: Aug 2006 Real Name: Wolfgang Location: New Jersey. Watch: Rolex Tudor Omega Posts: 5,590	Well when the GMT-IIC came out they didn't cancel the old GMT-II. I say they have a few thousand or so SD in stock still unsold.

4 April 2008, 12:07 PM	#4
evy411nia Banned Join Date: Jan 2008 Real Name: John Location: Houston Watch: Sea-dwller Posts: 255	All I know is the fate of my SD. It will be with me until the end of time.

4 April 2008, 03:21 PM	#9
sea-dweller "TRF" Member Join Date: Oct 2007 Real Name: Dennis Location: Bay Area - 925 Posts: 40,018	Will that mean that existing SD's will be worth a lot more $$ (than today's value) someday ?

4 April 2008, 03:55 PM	#10
el-piloto "TRF" Member Join Date: Feb 2008 Real Name: Petros Location: Athens, Greece Posts: 370	Hi there... Ype, just read over at TZ, and it was stated that the SD will be discontinued by the end of the year... But maybe its yet another rumor...? __________________ This is gold, Mr. Bond. All my life I've admired its color, its brilliance, its divine heaviness. I welcome any enterprise that will increase my stock...which is considerable!

4 April 2008, 04:06 PM	#11
frostie 1,000,000th PostMember Join Date: Jun 2007 Location: Earth Posts: 14,048	I think that it is not going to get discontinued __________________ GMT - Master II C - 116710 LN

4 April 2008, 04:37 PM	#14
frostie 1,000,000th PostMember Join Date: Jun 2007 Location: Earth Posts: 14,048	It is much better when a company uses only one kind of technology at manufacturing watches. It's not cost effective to use advanced and old technology at the same time. I think that the manufacturing procedures of rolex are facing a transition too __________________ GMT - Master II C - 116710 LN

4 April 2008, 09:57 PM	#15
teo "TRF" Member Join Date: Aug 2007 Location: amk Posts: 792	Rolex now are going into maxi dial, ceramic bezel and blue spring. Most likely SD will discontinue.

4 April 2008, 10:04 PM	#16
f16570 "TRF" Member Join Date: Jan 2007 Real Name: F Location: Scotland Watch: Exp II White Face Posts: 4,272	No way the SD will be discountinued. Rolex would alienate to much of their market by doing this. __________________ Why have what's new when you have what's best. f

4 April 2008, 10:43 PM	#17
Trurolexer Banned Join Date: Dec 2007 Location: USA Watch: 5513MaxiI+PreComex Posts: 18,421	Yes, I heard they will discountinue it soon.

4 April 2008, 11:44 PM	#18
evy411nia Banned Join Date: Jan 2008 Real Name: John Location: Houston Watch: Sea-dwller Posts: 255	Why would they continue the 14060m and not the SD? Unless they are just using up all the cases with pinholes, Non SEL bracelets, etc... You don't really think it's because they care about continuing on with a classic to satisfy the Rolex purists?? Yep, they'll continue the SD until they run out of parts...I'll bet they get another price increase in too.

4 April 2008, 11:49 PM	#19
fernando Member Join Date: Dec 2007 Location: NH Posts: 31	No self-respecting profit machine discontinues one of their best sellers. They just raise the price. Hmm, what happened on March 1st?

5 April 2008, 12:08 AM	#20
karmatp "TRF" Member Join Date: Sep 2007 Real Name: Trevor Location: Arizona Posts: 5,740	To me, it just does not make sense to discontinue the current model, I am looking at it from purely personal reasons though. I love the current model SD and would gladly spend the money on it, while the new DS will never see my wrist, not because it cost more, because I feel it is totally unpractical and probably feels uncomfortable on your wrist for daily wear. Their has got to be many people who feel the way I do so Rolex has just taken themselves out of a market were they could have sold many more of a existing model than a new production model. What ever happened to Rolex not giving it fads, and besides, who needs a watch like that, professional divers don't even need something that goes that deep. To me, it's just a huge "look how deep our watch can go" marketing ploy, and by doing so, they have destroyed a true classic. I hope it is a huge flop and heads roll in the design department, I would have been totally excited if they came out with a basic sub with red submariner writing and maybe put on the case back...."100 years of Rolex". That would have been a hit, anyway, rant over.........

5 April 2008, 12:24 AM	#21
Bobareno Member Join Date: Dec 2007 Location: Phoenix Posts: 739	Hope it stays, but I think it will be gone in less than a year!

5 April 2008, 06:27 AM	#24
jamesw "TRF" Member Join Date: Jan 2008 Location: Sydney Posts: 209	GMT MASTER II has been upgraded, the SUB is now undergoing a similar "upgrade" so it would seem logical that the current SD will only last for a year or two at best.

5 April 2008, 08:15 AM	#25
Tombstone "TRF" Member Join Date: Jan 2007 Real Name: Richard Location: LV, NV Watch: LV Sub and others Posts: 2,689	Two different watches the SD will stay mark my words. __________________ Always working...by choice

5 April 2008, 08:35 AM	#27
daveathall "TRF" Member Join Date: Dec 2007 Real Name: Dave Location: England. Watch: Various Posts: 7,305	Not really bothered to tell the truth, Ive got one, not bothered if it is worth more or less, this one is is staying where I dwell. I have exchanged loads of watches in my time, but I just cant see this one ever going. Oh and by the way, any excuse; To show my pride and joy. __________________ KINDEST REGARDS DAVE

5 April 2008, 08:48 AM	#28
vukotab "TRF" Member Join Date: Aug 2007 Real Name: Vukota Brajovi Location: Belgrade,Serbia Watch: ing movies! Posts: 3,812	Well,I think that that depends of price range of new DS.If DS is positioned in 8-10 K $ range,current SD is not it`s competition.So there is no reason for SD to be discontinued. __________________ My fashion blog and Instagram: https://stylebyvukota.com/ https://instagram.com/vukotabrajovic/

5 April 2008, 09:45 AM	#29
JPP Member Join Date: Aug 2007 Location: London Posts: 115	I think it has to be discontinued - it's too confusing to have two watches so alike on the market. To members on this forum it won't be but there are millions of Rolex buyers who would never even think of joining a forum and I think having two SeaDwellers will confuse the market. I think it probably has already been discontinued and they'll just sell through stock already manufactured (which will take them up until the end of the year.) Also, if they have two models it's bastardising the market for both of them in a way.

5 April 2008, 10:42 AM	#30
mike "TRF" Member Join Date: Jul 2005 Posts: 22,683	As others have reported the SDs days are numbered. I doubt it will happen before the end of the year (maybe longer), but when the cases are gone....

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