The Rolex Forums   The Rolex Watch

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX


Go Back   Rolex Forums - Rolex Watch Forum > Rolex & Tudor Watch Topics > Rolex General Discussion

Reply
 
Thread Tools Display Modes
Old 8 May 2024, 12:33 PM   #1
2000-NJDEVILS
"TRF" Member
 
Join Date: Apr 2020
Location: NY, NY
Posts: 292
Quote:
Originally Posted by purelife View Post
Platinum as a metal has dropped significantly below gold in value for some time.

This has percolated to the jewelry industry. A platinum ring/necklace now costs no more than gold, if not less.

But it seems in the watch world, among major brands, of which Rolex is one of, Platinum as a metal still denotes the top tier in precious metallergy and the "top of the food chain" for lack of a better phrase.

My personal take is that firstly it does not matter. Watches could be but should not be used as investments, so the value aspect should not be the most important focus.

Secondarily though, it is a rather awkward legacy that is yet pending a correction. The jewelry business already corrected to pricing gold more than Platinum. Obviously, historically, the biggest watch brands mostly made their precious metal watches in Gold. Then came the proliferation 80's period where there was a economy boom and demand for even more luxurious metal, which co incideded with the rise of platinum at that time as being more valuable than gold, so bam, suddenly the watch makers began offering a platinum as the new king.

But the rare metal world is ever so mercurial, fast forward to today, platinum is no longer worth as much as gold. The jewelry industry simply corrected it by charging less for platinum pieces; but Rolex is left with the rather awkward situation where the platinum line has been given its own unique secondary narrative of being available with ice blue, a color associated with top tier rolex pieces through its connection to platinum, which is now a less valuable metal.

I do wonder if platinum continues to drop, there will come a time when new generations of watch enthusiasts will begin to ask some tough questions that may force a correction of some kind.

Patek on the other hand is bound enslaved to the same problem because their platinum watches do not have special colors; so they can simply price plat below gold. But for Rolex, I do wonder if they will put ice blue on gold or leave ice blue be as the exclusive color of the 2nd most expensive metal lol.
The simple answer is NEVER!
Ain’t gonna happen.
Gold is $1500 an ounce MORE than an ounce of Platinum - and since The Crown hasn’t really jacked the MSRP of the gold watches up - it’s pretty safe to say they will not adjust the price of any Platinum watch down……
2000-NJDEVILS is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

OCWatches

DavidSW Watches

Bernard Watches

Takuya Watches

My Watch LLC


*Banners Of The Month*
This space is provided to horological resources.





Copyright ©2004-2024, The Rolex Forums. All Rights Reserved.

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

Rolex is a registered trademark of ROLEX USA. The Rolex Forums is not affiliated with ROLEX USA in any way.