ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX
29 August 2018, 11:30 AM | #1 |
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Here is ROLEX Marketing strategy (Explained)
I’m not sure if you agree with it or not but let’s pull out a few bullet points and let’s discuss the validity of such
Marketing Strategy of Rolex – Rolex Marketing Strategy March 6, 2018 By Hitesh Bhasin Tagged With: Strategic Marketing Articles The luxurious watchmaker based out in Switzerland is founded by Hans Wilsdorf in the year 1905. It became famous when in 1926 it came up with the first waterproof watch. With its innovative features and classic design, it has been the forefront player in the luxury watch market. (Continued on the link below) Click —->
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29 August 2018, 11:35 AM | #2 |
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Customers of Rolex are upper-class income group individuals who have an inclination towards the luxury goods and live a lavish life. These are the customers either are from higher income strata of the society (irrespective of any age group) or are from the business family in the age group of 30-60 years.
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29 August 2018, 11:37 AM | #3 |
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Here is ROLEX Marketing strategy (Explained)
Interesting read — and correlation between customer needs, exclusivity, and availability.
For sure the high points - but are the revolving customer needs pointed more towards exclusivity or availability?? Hmmmm.... Hey - I get it. I’ve been in the watch ‘game’ a long time....but...to me those terms are polar opposites!!! So which will it be!?! Sent from my iPhone using Tapatalk |
29 August 2018, 12:23 PM | #4 |
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I did better marketing strategy analysis in my second year of undergrad lol
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29 August 2018, 08:34 PM | #5 |
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Sadly now 4 in 5 Rolex customers are just those that can get five grand worth of credit.
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30 August 2018, 03:04 AM | #6 |
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Interesting read, thanks for sharing
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30 August 2018, 04:18 AM | #7 |
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they market the SS models which are "unavailable" thus creating artificial demand
"We dont have SS Daytona's but we have plenty of YG, RG, and PT ones" lol |
30 August 2018, 04:21 AM | #8 |
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Agreed
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30 August 2018, 04:41 AM | #9 |
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Seems to me like a Marketing 101 assignment.
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30 August 2018, 08:11 AM | #10 |
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