The Rolex market is dead!

[Rollieo]

Friends and family know I’m into watches, different people on different occasions like to point out how the Rolex market is tanking.

Then I give them an example. Yes prices have dropped dramatically. Take for example the panda Daytona, it’s dropped 40% in the last 2 years!

Well first off, that’s on the secondary market. And it’s 40% from the high of stupid prices in 2022 when it was selling for $50k for a watch that retails for $15k. Today it’s selling for $30k, which yes is 40% less. But in 2019 it was selling for $20k.

So have prices increased 50% since 2019, or dropped 40% since 2022? Yes both. But it’s still trading for way more than retail and the watch market is still ridiculous. Just not stupid ridiculous like 2022.