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Old 6 October 2016, 01:49 AM   #1
Cru Jones
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Icon1 "Musings on Best Swiss Brands"

Overall, an interesting article on branding and the Swiss watch industry (some jargon, yes, but also some interesting food for thought):

http://interbrand.com/views/musings-...-swiss-brands/

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Old 6 October 2016, 02:04 AM   #2
GradyPhilpott
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Interestingly, Rolex is the number three Swiss brand behind Nescafé and Nestlé for 2016.

It seems I'd heard that before, but interesting, nonetheless.

I have no idea what the criteria were (sales, I guess), or where the data came from.

http://www.bestswissbrands.com/de/
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Old 6 October 2016, 07:24 AM   #3
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Longings spot is impressive.
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Old 6 October 2016, 08:54 AM   #4
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I read this as i sip my Nespresso and wear my swiss watch
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Old 6 October 2016, 09:33 AM   #5
GradyPhilpott
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Quote:
Originally Posted by Chewbacca View Post
Longings spot is impressive.
Longines Heritage line looks very good these day, in my opinion.
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