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Old 11 January 2017, 01:14 PM   #1
WhiskyVerb
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Why does Rolex use primarily English Language on models

Why do they use English Language instead of German/French/Italian/Romansch?

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As a Swiss Company, why not use one of the official languages of Switzerland?
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Old 11 January 2017, 01:20 PM   #2
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Quote:
Originally Posted by WhiskyVerb View Post
Why do they use English Language instead of German/French/Italian/Romansch?

For instanc
Explorer becomes Explorateur, Forscher, Esploratore

Superlative Chronometer Officially Certified becomes Chronomètre superlatif Certifié officiellement, Superlative-Chronometer Offiziell zertifiziert, Cronometro superlative ufficialmente certificate

As a Swiss Company, why not use one of the official languages of Switzerland?


Romansch is not an official language


The four national languages of Switzerland are German, French, Italian and Romansh.[2] All but Romansh maintain equal status as official languages at the national level within the Federal Administration of the Swiss Confederation.[3]


other than that i cant answer your question....i think it would be cool if Rolex did what you suggested however
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Old 11 January 2017, 01:26 PM   #3
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Rolex was originally a British company, Hans Wilsdorf was an Anglophile and Rolex's first overseas target markets were primarily in the British Empire.
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Old 11 January 2017, 01:32 PM   #4
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Hans Wilsdorf began his watch selling business in England.

He bought watches from Switzerland and put the names of jewelers on the dials.

Eventually, he began to put the name Rolex on his watch dials and then required jewelers to buy a Rolex or two for every few watches they bought with their names on the dials.

During WWI, Wilsdorf packed up his business and moved to Switzerland to avoid the high taxes of the time.

I would imagine that by the time Wilsdorf went international with his watches, there was no reason to use any other language on the dials or perhaps it was too cumbersome.

They do use other languages on the day wheels, but that's only been since the 50s

And then, of course, there's Adam's explanation, which is probably the correct one.
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Old 11 January 2017, 01:34 PM   #5
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I believe Chinese English and Spanish are top three spoken languages in the world and I think English is the number one second language of people around the world. That's probably why not to mention English also is easy to learn from what I hear.
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Old 11 January 2017, 01:38 PM   #6
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That's probably why not to mention English also is easy to learn from what I hear.
I've always heard the opposite.

English is a lot more succinct than other languages, which makes it good for business.
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Old 11 January 2017, 01:40 PM   #7
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Rolex transcends all language
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Old 11 January 2017, 01:45 PM   #8
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I'll take Adams word for it and enjoyed your lesson as well Grady
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Old 11 January 2017, 03:03 PM   #9
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I'll take Adams word for it and enjoyed your lesson as well Grady
Well said. X2.
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Old 11 January 2017, 03:52 PM   #10
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Old 11 January 2017, 04:03 PM   #11
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Rolex was originally a British company, Hans Wilsdorf was an Anglophile and Rolex's first overseas target markets were primarily in the British Empire.


Tudor brand was also named after the royal house and the Tudor rose adorns dials and crowns. English language on dials makes perfect sense.

Many thanks to GradyPhilpott for the very informative and educational post, we always learn here
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Old 11 January 2017, 04:08 PM   #12
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Why does Rolex use primarily English Language on models

I'd like there to be less English on the dials. Just "Rolex" & the model #. No more names, no Superlative this or Certified that.

That way it'd be universal language and cleaner looking dials.
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Old 11 January 2017, 04:29 PM   #13
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Why does Rolex use primarily English Language on models

Primarily English,
But what about the last letters in the ref. ?
116610 LN ( lunette noir)
116613 LB ( lunette blue)

And so on,
Maybe it s not only English after all what do you think ?




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Old 11 January 2017, 04:32 PM   #14
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Quote:
Originally Posted by minute_man View Post


Tudor brand was also named after the royal house and the Tudor rose adorns dials and crowns. English language on dials makes perfect sense.

Many thanks to GradyPhilpott for the very informative and educational post, we always learn here
Yes, Wilsdorf was quite the Royalist, as were many Germans up to the First World War, due to Royal family connections on both sides. And of course his wife and her brother (Rolex co-founder Alfred Davis) were British.

There were many other regal-sounding Rolex-registered brands, models and lines over many decades, such as Prince, Princess, Viceroy, Queen, Royal, King George, Prince of Wales, Queen Alexandra, Crown Jewels, Coronation, Prince Imperial, Monarch, etc.
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Old 11 January 2017, 05:02 PM   #15
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116613 LB (lunette blue)

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bleu



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Old 11 January 2017, 10:44 PM   #16
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Not only Rolex but also other premium Swiss Brands use English on their dials, the most prominent one is SWISS MADE
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Old 11 January 2017, 11:58 PM   #17
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Hans was a big fan of Last night of the Proms.
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Old 12 January 2017, 12:39 AM   #18
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Luckily in English and not in Romansh. Romansh is spoken by only 36,000 or so. Marketing could be more difficult.
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Old 12 January 2017, 02:03 AM   #19
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bleu



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Actually, it's bleue. Lunette is feminine in french.
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Old 12 January 2017, 02:03 AM   #20
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Originally Posted by Old Expat Beast View Post
Yes, Wilsdorf was quite the Royalist, as were many Germans up to the First World War, due to Royal family connections on both sides. And of course his wife and her brother (Rolex co-founder Alfred Davis) were British.

There were many other regal-sounding Rolex-registered brands, models and lines over many decades, such as Prince, Princess, Viceroy, Queen, Royal, King George, Prince of Wales, Queen Alexandra, Crown Jewels, Coronation, Prince Imperial, Monarch, etc.
Not to mention the crown trademark. A crown for every achievement!
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Old 12 January 2017, 02:08 AM   #21
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Actually, it's bleue. Lunette is feminine in french.


You're right - my pedantry has been trumped!


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Old 12 January 2017, 03:31 AM   #22
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Not only Rolex but also other premium Swiss Brands use English on their dials, the most prominent one is SWISS MADE


Correct. Omega definitely uses English names like Speedmaster, Seamaster and has English on its dials. While other brands like Breitling and Zenith seem to use French with things like Chronometre, they all use Swiss Made. Japanese watches like Grand Seiko have the writing stamped on them exclusively in English, I think even for Japan only models (but that may be a cultural preference in Japan that might not exist in Switzerland).


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Old 12 January 2017, 03:39 AM   #23
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Because English is TRF's official language.
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Old 12 January 2017, 04:39 AM   #24
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You're right - my pedantry has been trumped!


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This is why simple English is so much better, apart from the obvious reasons.
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Old 12 January 2017, 06:17 AM   #25
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Primarily English,
But what about the last letters in the ref. ?
116610 LN ( lunette noir)
116613 LB ( lunette "bleue")

And so on,
Maybe it s not only English after all what do you think ?
You make a very good point.
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Old 12 January 2017, 06:49 AM   #26
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The Day wheel on DD's come in many languages.
But isn't it ironic that the Date wheels all come in English numbers - yet we call those numerals "Arabic"

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Old 12 January 2017, 07:46 AM   #27
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Why Not ?
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Old 13 January 2017, 11:43 PM   #28
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It's not so ironic. It wasn't until much later that the more superior numeral system (due to the use of the numeral 0 as a placeholder for intergers), as developed and spread by Arabs, was introduced to the west. During this time while the middle east used to be the worlds center for scientific advance, Europe was still in it's dark ages.

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The Day wheel on DD's come in many languages.
But isn't it ironic that the Date wheels all come in English numbers - yet we call those numerals "Arabic"

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Old 13 January 2017, 11:50 PM   #29
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Because it's easier to read and say Monday then this: երկուշաբթի

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Old 14 January 2017, 02:30 AM   #30
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Because it's easier to read and say Monday then this: երկուշաբթի

Makes you wonder if Thursday is an even longer word?

Anyone speak the language?
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