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View Full Version : Rolex Monday 28th? 10:11:31 seconds ? How come??


sond86
17 May 2012, 02:43 AM
I noticed when looking at Rolex site and catalogs everything I've seen out of a couple dozen the

Time is 10:11 31 seconds (am/pm???)
And day/date set to 28th monday

Even these Basel ceramic Daytona pics too.

280837

280838

stockae92
17 May 2012, 02:50 AM
its the best hands position (balanced) to show off the dial :)

psv
17 May 2012, 02:52 AM
And it sort of makes a smile, or at least an upward motion. All watch makers to the same.

mtrunner
17 May 2012, 02:58 AM
And the 28 date is the date with the fullest number if that makes sense.

Boothroyd
17 May 2012, 03:07 AM
Marketing research...most watch companies do the same thing. Here's a follow up question though: Do they manufacture the watches to come off the assembly line at that particular time? They must..otherwise how do they get wound watches to stop at that precise time with the crown closed? :thinking:

Boothroyd
17 May 2012, 03:24 AM
Oh, and it's 10:10:31, I believe.

HERITAGE82
17 May 2012, 03:26 AM
Marketing research...most watch companies do the same thing. Here's a follow up question though: Do they manufacture the watches to come off the assembly line at that particular time? They must..otherwise how do they get wound watches to stop at that precise time with the crown closed? :thinking:

X 2.....:thinking:

mtrunner
17 May 2012, 03:34 AM
The watches used in photo shoots probably don't have working movements. This would allow for the perfect setting with the crown screwed in.

SaddleSC
17 May 2012, 03:49 AM
The watches used in photo shoots probably don't have working movements. This would allow for the perfect setting with the crown screwed in.

I agree. I remember last year, after the ExpII42 was announced, that certain ADs had non-functioning "promotional models" that you could try on to get a feel for the look of the watch. These watches were set to 10:10:31 with 28 in the date window.

As an aside, another easy way to accomplish the same thing would be to hack the movement at the desired time, take all of your photos and then use Photoshop to move the crown back to the screwed in position. :cheers:

Boothroyd
17 May 2012, 04:04 AM
The watches used in photo shoots probably don't have working movements. This would allow for the perfect setting with the crown screwed in.

You caught me! I believe that is the answer. :thumbsup:

Lagunatic
17 May 2012, 05:37 AM
https://lh3.googleusercontent.com/-yNiKDxcm9SQ/TUOwyVfemLI/AAAAAAAAH1g/6jMRYmMxCZE/s800/IMG_4478.JPG?gl=US

https://lh5.googleusercontent.com/-SvL1Ahp4F3k/TUOwzJiRqII/AAAAAAAAH1o/16lu3rnOkzs/s800/IMG_4479.JPG?gl=US

https://lh6.googleusercontent.com/-5n4IesyKc84/TUOw0YG94rI/AAAAAAAAH1w/U4qWAJv9_JY/s800/IMG_4480.JPG?gl=US

https://lh3.googleusercontent.com/-Y6iQl0f78sg/TUOw1F4DqDI/AAAAAAAAH14/DNrzx3K6jXs/s800/IMG_4481.JPG?gl=US

Lmbeauleap
17 May 2012, 06:07 AM
As an aside, another easy way to accomplish the same thing would be to hack the movement at the desired time, take all of your photos and then use Photoshop to move the crown back to the screwed in position. :cheers:

For the amature, get the shot all set up with the crown out at and set at 10:09. Screw the crown in and then just wait a minute to snap the picture.

rossi46
17 May 2012, 06:23 AM
As an aside, another easy way to accomplish the same thing would be to hack the movement at the desired time, take all of your photos and then use Photoshop to move the crown back to the screwed in position.

Or, hack it at the exact time, then let the power reserve die down. :thumbsup:

TSW
17 May 2012, 06:30 AM
its the best hands position (balanced) to show off the dial :)

Exactly:thumbsup:

PanosI
17 May 2012, 06:34 AM
More photogenic and definitely am :cheers:


http://3.bp.blogspot.com/_04kZGR_ltmE/SxMmTo03ElI/AAAAAAAAFTk/DXRyStiwQ9c/s1600/Thor-Heyerdahl-Rolex-GMT-Ad.jpg

sond86
18 May 2012, 01:41 PM
This one isn't set right!281185
281186

brian8121
18 May 2012, 04:10 PM
This one isn't set right!281185
281186

I guess if you consider that the seconds hand is the sub-dial at the 9 position, it is. The chrono seconds hand is off though. :thumbsup:

drockadam
18 May 2012, 09:27 PM
I noticed that too!!! In TAG, Patek Philippe catalogs as well!

sond86
18 May 2012, 11:53 PM
Thanks everyone!

Looks like my questions answered!

10:10:31 seconds creates the smile pattern and without blocking the index 5 minute markers, 31 seconds sorta forms a tripod balance with the hour minute hand set.
The day date selection gives us full lettering effect

azguy
18 May 2012, 11:56 PM
its the best hands position (balanced) to show off the dial :)

This.....:thumbsup:

And the 28 date is the date with the fullest number if that makes sense.

and this.....:thumbsup: