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-   -   Logo dials (https://www.rolexforums.com/showthread.php?t=636386)

powerfunk 28 October 2018 01:31 AM

Logo dials
 
Rolex made a lot of dials with company logos, team/event logos, military insignias, and Middle Eastern rulers' signatures over the years. Most of them hail from the 1950's-1980's. At one point they advertised corporate-branded Rolexes as a good service award for loyal employees, so they weren't just reluctantly fulfilling special requests--they were actively seeking out clients for it. Here is my attempt to showcase every known type of logo dial to appear on a Rolex.

I wouldn't be surprised if I've covered less than half of the logo dials Rolex ever made; I'm sure they made a lot of as-yet-undiscovered extremely small runs for various organizations. If anyone has pics of any more logo dials, or if you think anything I've listed here is aftermarket, etc. I'm happy to learn!

Retailer co-branding (like Tiffany dials) doesn't constitute a "logo dial" for the purposes of this thread; I wrote a separate thread about this. On with the pics:

Middle Eastern Dials

Saudi Arabia

Saudi crest without signature
https://i.imgur.com/AwJnCRKh.png

Saudi crest with King Faisal signature
https://i.imgur.com/8YBvOzSh.jpg

Saudi crest with King Khalid signature
https://i.imgur.com/B2nqK0Jh.jpg

Saudi crest with King Fahad signature
https://i.imgur.com/UUwfUYbh.jpg

Saudi Ministry of Defence
https://i.imgur.com/sc21Lqih.png

Saudi paratrooper dial
(not 100% sure about this one)
https://i.imgur.com/KL0e6E7.png

Saudi Royal Naval Forces crest
https://i.imgur.com/tqkIOFbh.jpg

Royal Saudi Air Force
https://i.imgur.com/L6DlITXh.png

Royal Saudi Air Defense
https://i.imgur.com/H5Q9lNwh.png

Majid bin Abdulaziz Al Saud (Governor of Mecca) signature
https://i.imgur.com/AWRPVmf.jpg

King Abdulaziz University
https://i.imgur.com/e8B505Fh.jpg

King Khalid Military Academy
https://i.imgur.com/nmmU0twh.jpg

Saudi Airlines
https://i.imgur.com/CGWlQg7h.png

SNAS
(Saudi cargo airline)
https://i.imgur.com/rTUGjAnh.png

Dallah Avco
(an aviation-services company)
https://i.imgur.com/qfETHtGh.jpg

Samarec (later merged with Saudi Aramco)
https://i.imgur.com/iFRENfOh.jpg

Jeddah Refinery
https://i.imgur.com/qxgILD4h.png

Al-Bilad
(Their "primary focus is to serve the growing requirements of IT and Oil & Gas Services within the Kingdom of Saudi Arabia" but they also operate a hotel)
https://i.imgur.com/rom1A3Nh.jpg

Al-Ittihad Club (Soccer team in the Saudi Pro League)
https://i.imgur.com/YxpBBF8h.png

Saudi Fund for Development
https://i.imgur.com/AiPyKTvh.png




Oman

Oman dial a.k.a. Khanjar Crest
https://i.imgur.com/4Uz2Webh.png

Omani Police
https://i.imgur.com/s1ew7kuh.png

Sultan Qaboos bin Said al Said signature
https://i.imgur.com/VBNj3RTh.png





UAE

Hawk of Quraish
(made for Mohammed bin Rashid Al Maktoum)
https://i.imgur.com/jf1djhSh.jpg

Dubai Police
https://i.imgur.com/jEX3Jwmh.png

Sheikh Zayed bin Sultan Al Nahyan portrait
https://i.imgur.com/2PJajyIh.png

UAE Air Force
https://i.imgur.com/n7M2Gvjh.png

UAE Armed Forces
https://i.imgur.com/EvFAU0qh.png

UAE General Command of Civil Defense (Police)
https://i.imgur.com/RLGEbNnh.png

Abu Dhabi military ("In peacetime, the military forces of Abu Dhabi and Dubai operate separately")
https://i.imgur.com/ORkuBMyh.jpg

General Sheikh Mohammed Bin Zayed Al Nahyan signature
https://i.imgur.com/0s4ttgfh.png

Sheikh Mubarak Bin Mohammed Al Nahyan signature
https://i.imgur.com/bbHKlUrh.png

Sheikh Sultan Bin Khalifa Bin Zayed Al Nahyan signature
(possibly aftermarket?)
https://i.imgur.com/4WUrlwRh.jpg

Sheikh Mohammed bin Rashid Al Maktoum signature
https://i.imgur.com/UfbqPfSh.jpg

DUBAL
(Dubai Aluminium)
https://i.imgur.com/Z0IV837h.png




Bahrain

King of Bahrain
https://i.imgur.com/A39DCtnh.png

Bahrain Defense Force
https://i.imgur.com/YDlJIT4h.png

BANOCO
(Bahrain National Oil Company)
https://i.imgur.com/lwDmdbdh.png




Libya

ADWOC
(Arab Drilling & Workover Company, based in Tripoli)
https://i.imgur.com/fJGhFyqh.png

Libyan Army
https://i.imgur.com/QZXA6ndh.png

Muammar Gaddafi signature
https://i.imgur.com/hAAxTTlh.png

Kuwait

Sheikh Abdullah Al-Jaber signature
https://i.imgur.com/C9UGJz2h.png

Kuwait Army
https://i.imgur.com/G7Ovkk7h.png




Qatar

State of Qatar
https://i.imgur.com/YhbO0cth.png




Syria

Hafiz Al-Hassad signature
(President of Syria from 1971-2000. Sometimes spelled "Hafez al-Assad")
https://i.imgur.com/OLmc4PCh.png




Origin-unknown dials with Arabic script
SAMAD (Based on the wheat maybe it's an agricultural company?)
https://i.imgur.com/qrSjnfd.png

Unknown bird (If anyone can read this dial that'd be great!)
https://i.imgur.com/EacAuAl.png






National/Military/Police dials (Non-Middle Eastern)

Pakistan - 50 Years of Independence
https://i.imgur.com/XKzCc3yh.png

Nigerian Coat of Arms
https://i.imgur.com/fmtrQhSh.jpg

Map of India (Given to the first Indian Prime Minister, Jawaharald Nehru, to celebrate their national independence. I probably shouldn't include this because it's not really a proper "logo dial" but a cloisonne enamel dial, and there are several cloisonne enamel dials that deserve equal attention, but oh well)
https://i.imgur.com/BwF2dC5h.png

Panama Canal
https://i.imgur.com/uRIvjX7h.png

Italian State Police Diving Unit (Polizia di Stato Sommozzatori)
https://i.imgur.com/YLz8ZIBh.png

United States Air Force Thunderbirds (The Thunderbirds are "the air demonstration squadron of the United States Air Force" and the reason why references 1625, 16263 and 16264 are called "Thunderbird")
https://i.imgur.com/7Fq8oQph.jpg




Company/Organization Dials

Charity/Club/Membership Organization Dials

100 Club of Houston (A charity that provides "financial support to the dependents of law enforcement officers and firefighters who are killed or catastrophically injured in the line of duty in 32 counties surrounding Houston")
https://i.imgur.com/fpp9xpfh.png

American Medical Association
https://i.imgur.com/4OQoomsh.png

Ducks Unlimited
https://i.imgur.com/vLmm0a1h.png

Freemasons
https://i.imgur.com/4PF121bh.png

Optimist International
https://i.imgur.com/Iuy0tvlh.png

Phoenix Country Club
https://i.imgur.com/Ao1oV5Ih.jpg







Oil Company Dials (Non-Middle Eastern)

Brown Oil Tools Inc. (Houston, Texas)
https://i.imgur.com/Fcn3vS9h.png

Circle Bar Drilling Company
https://i.imgur.com/CnryOjzh.jpg

Gulf Oil Drilling
https://i.imgur.com/p8iyPddh.png

Halliburton
https://i.imgur.com/ke2jtuqh.png

Pool Intairdril
https://i.imgur.com/es6CJw9.png

Sweetwater Drilling Co.
https://i.imgur.com/5MZvQ8Sh.png

Tenneco (formerly the Tennessee Gas Transmission Company)
https://i.imgur.com/ZWMjPP3h.jpg

Unidentified Oil Rig logo
https://i.imgur.com/s34570ph.png




Corporate Dials (Non-Middle Eastern, Non-Oil)

American Heritage International
https://i.imgur.com/ObMM5cwh.png

Anheuser-Busch
https://i.imgur.com/gF3lfTph.png

Arkansas Best
https://i.imgur.com/ofZ1mVZh.png

Busch Bavarian Beer
https://i.imgur.com/0aQYv0oh.jpg

Caesar
https://i.imgur.com/Ba3F62fh.png

Chevrolet
https://i.imgur.com/PEkJAiqh.png

Cigarette 1 (Boat racing team. Possibly aftermarket? I think the ones with a red "1" are definitely aftermarket)
https://i.imgur.com/GqRxU1Ih.png

Coca-Cola
https://i.imgur.com/YByvyvUh.png

Comex
https://i.imgur.com/ct1gwibh.jpg

Diamond Alkali
https://i.imgur.com/kH3PdAah.jpg

Domino's Pizza (Click here for a breakdown of variants of this dial)
https://i.imgur.com/k8Mxe0ah.jpg

Dow Corning Wright
https://i.imgur.com/26pZE9Sh.png

Global Insurance
https://i.imgur.com/ZJ3bxl5h.png

Gramco
https://i.imgur.com/30t94n4.png

Hallmark
https://i.imgur.com/V925RDRh.png

Honda
https://i.imgur.com/iO4P9EOh.png

Leland E. Green
https://i.imgur.com/ffxs6CIh.jpg

McNeil Akron
https://i.imgur.com/NsxlngOh.jpg

Nalco (Illinois chemical company)
https://i.imgur.com/acB9J81h.png

Pan Am Airlines
https://i.imgur.com/l5UXsdch.jpg

Pearl Lager Beer
https://i.imgur.com/kPhsiPoh.jpg

RMS Queen Mary (Circa 1930's, possibly the earliest graphic/logo dial on a Rolex)
https://i.imgur.com/tZxb9YKh.jpg

Ridgway's
https://i.imgur.com/5CvXJnwh.png

Texas Instruments
https://i.imgur.com/jDSuyKwh.jpg

United Guaranty
https://i.imgur.com/E4tdkkoh.jpg

Winn-Dixie (Safety award dials exist for both maintenance and driving)
https://i.imgur.com/Ivzrxl0h.png

Woods Industries
https://i.imgur.com/HRUNpnDh.png

Wyatt USI
https://i.imgur.com/GoaRoGf.png





Team/Event Dials

Baltimore Colts (They were the 1959 "World Champions" a few years before the football championship was renamed "Super Bowl")
https://i.imgur.com/JtSz6Kuh.jpg

Cotton Bowl (The Cotton Bowl watches were Rolexes from 1967-1970 and Tudors from 1971-1974 and 1976)
https://i.imgur.com/a1XjE4Zh.png

Detroit Red Wings
https://i.imgur.com/GlJmEePh.jpg

Greater Greensboro Golf Tournament
https://i.imgur.com/mYPgoieh.png

Lafayette Oil Tourney (I don't know what this tournament is exactly, or if it's related to the modern-day Lafeyette Oilman's Golf Invitational. I've only seen dials for 1967, 1970, and 1973)
https://i.imgur.com/vJS8BUzh.png

Nick Price Edition Datejust (1 of 200 made in 1996 to commemorate Nick Price's dominance at the time. I'm unsure what "WJ" stands for)
https://i.imgur.com/4IRbBoMh.png

St. Louis Cardinals (Commemorating their 2006 World Series win)
https://i.imgur.com/wzFd7I9h.png

University of Houston (Given to a coach according to watchesandart.com)
https://i.imgur.com/CptNSyJ.jpg



Misc. Unidentified

Unknown "MC" logo
https://i.imgur.com/6C1XydAh.png

Unknown "P" candle logo 30-year award
https://i.imgur.com/PV19MmY.jpg

Unknown planet logo 10-year award
https://i.imgur.com/PgpDzu9h.png

Unknown quad-hexagon logo (I believe I once read this was a petrochemical company logo but I can't confirm that)
https://i.imgur.com/TnI9ZIW.jpg

If anyone can identify any of the blurry logos below, that'd be amazing:
https://i.imgur.com/PWhR8yc.png

And zoomed in:
https://i.imgur.com/vcW2HK9.png


Thanks for reading! :cheers:

The_Collector 28 October 2018 01:44 AM

Absolutely stunning catalogue of images.

Thank you for sharing.

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Amex4711 28 October 2018 07:35 AM

Great post ... amazing pics :clap: :clap: :clap:
thanks for sharing

SearChart 29 October 2018 06:10 AM

Awesome post!! Thanks for all the research and effort you put into this:cheers:

Blunt Instrument 29 October 2018 11:45 AM

This is really cool! Seeing how logos were used on different dials if fascinating.
Thanks for the hard work and for sharing.

powerfunk 29 October 2018 01:07 PM

Quote:

Originally Posted by The_Collector (Post 9045685)
Absolutely stunning catalogue of images. Thank you for sharing.

Quote:

Originally Posted by Amex4711 (Post 9046656)
Great post ... amazing pics :clap: :clap: :clap:
thanks for sharing

Quote:

Originally Posted by SearChart (Post 9049161)
Awesome post!! Thanks for all the research and effort you put into this:cheers:

Quote:

Originally Posted by Blunt Instrument (Post 9049865)
This is really cool! Seeing how logos were used on different dials if fascinating. Thanks for the hard work and for sharing.

Thanks guys, my pleasure! :cheers: This was the last Rolex rabbit hole exercise I'd been working on (stone dials, RWC brands, co-branded dials). Took a while but it was always fun coming across new logo dials. You know what's really underrated is Bing Images; that was my secret weapon in deep image searches. :chuckle:

Old Expat Beast 29 October 2018 05:06 PM

Stuck.

Cheers Rob :cheers:

powerfunk 29 October 2018 09:40 PM

:cheers:
Quote:

Originally Posted by Old Expat Beast (Post 9050297)
Stuck.

Cheers Rob :cheers:

Sent from my SM-J337P using Tapatalk

powerfunk 2 November 2018 02:16 AM

Thanks to JAF01 for pointing out that this is one a Halliburton Oilfield Services logo:

https://i.imgur.com/PgpDzu9h.png

powerfunk 2 November 2018 02:56 AM

Just stumbled across these portrait dials from 1975:

https://i.imgur.com/pOVS4bf.png

brand_c 3 December 2018 04:37 PM

Thanks so much for posting this! I too am obsessed with corporate dials on Rolexes. They're so hard to come by !

powerfunk 11 December 2018 12:48 AM

Another unknown Middle Eastern dial:

https://i.imgur.com/Mil0KSI.jpg

mjacobs 27 December 2018 03:44 AM

Unknown MC logo is McCalls printing in Dayton, OH.

powerfunk 27 December 2018 04:04 AM

Quote:

Originally Posted by mjacobs (Post 9203790)
Unknown MC logo is McCalls printing in Dayton, OH.

Thank you! :cheers:

Sent from my SM-J337P using Tapatalk

powerfunk 1 January 2019 04:21 PM

18238 with "Head of State, Commander-in-Chief of the Armed Forces of Nigeria" written around a Nigerian coat of arms logo:

https://i.imgur.com/S85LOIRh.png

powerfunk 2 January 2019 05:10 AM

Mystery solved on one of the blurry unknown logos. This is a "Lord Calvert" 5500:

https://i.imgur.com/MLSKJVWh.png

mjacobs 12 January 2019 06:48 AM

Any idea what the model of the MC watch is? I inherited the same watch from my wife's grandfather who received it as a retirement/service gift from McCall's in 1972. It was his prized possession and I'd love to know more about the watch itself. Not sure where to start.

Richard Carver 12 January 2019 04:17 PM

Quote:

Originally Posted by mjacobs (Post 9251500)
Any idea what the model of the MC watch is? I inherited the same watch from my wife's grandfather who received it as a retirement/service gift from McCall's in 1972. It was his prized possession and I'd love to know more about the watch itself. Not sure where to start.

The one pictured is most likely from the Cellini line based on the oval shape and the fact it's not an oyster. Google Cellini and look at images to see if you can find others like it and learn more.

Yaz 12 January 2019 05:29 PM

Great job !!
Thanks a lot for all these pics and information !!
I was looking for this kind of stuff for too long...


Envoyé de mon iPhone en utilisant Tapatalk

crowncollection 15 January 2019 10:23 PM

nice work

sillo 25 January 2019 03:39 PM

Glad I popped into this sub-forum and saw this. Great post and thanks for all the effort you put in! :cheers:

Stratos 25 January 2019 07:40 PM

Rolex Explorer ref. 14270
150 units, circa 2007

https://cdn.jamesedition.com/media/W...44e4d0eeeffa83

https://cdn.jamesedition.com/media/W...0e79b0a8ef0628

powerfunk 26 January 2019 02:37 AM

Nice find, Stratos! Also came across this AC Milan Datejust:

https://i.imgur.com/d1xiJzAh.png

fishingbear 29 January 2019 11:41 PM

Great post, thanks for sharing!

aresares 9 February 2019 08:50 PM

I have seen quite a few of these in the Middle East. Always assumed it was aftermarket dials. Thanks for the enlightenment!

Jojoshop 9 February 2019 11:40 PM

Really cool, thanks for the post

powerfunk 11 March 2019 12:32 AM

Another oil company.

Deepwell Services of Mississippi (USA):
https://i.imgur.com/AeKmFWgh.jpg

powerfunk 22 March 2019 02:39 AM

Kuwaiti Coat of Arms on a 1665:
https://i.imgur.com/oRJXP2eh.png

zsidddique 17 May 2019 02:17 PM

[QUOTE=powerfunk;9158684]Another unknown Middle Eastern dial:

[Quote]

This just says "Rolex Date Just" in Arabic. They phonetically spelled it out so when you say it in Arabic it sounds like English .

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zsidddique 17 May 2019 05:01 PM

Quote:

Originally Posted by powerfunk (Post 9158684)
Another unknown Middle Eastern dial:

Just says Rolex Date Just in Arabic. So not sure it's really a logo dial

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