Rolex Forums - Rolex Watch Forum

Rolex Forums - Rolex Watch Forum (https://www.rolexforums.com/index.php)
-   Rolex Reference Library (https://www.rolexforums.com/forumdisplay.php?f=22)
-   -   Every discontinued Rolex model name (https://www.rolexforums.com/showthread.php?t=760780)

powerfunk 30 August 2020 02:46 PM

Every discontinued Rolex model name
 
This is my attempt to list every discontinued model name that has appeared on a Rolex watch. Often when old/random Rolex model names are brought up online, people mention watches released under the standalone Oyster brand (like Essex, Lincoln, Edison, Grenfell, Lipton, Lady Dudley, Junior Sport, Raleigh, Commander, Recorda, Chester, Regent, Shipmate, and Pioneer). Here I will focus strictly on proper Rolexes.

I don't really consider movement designations to be model names (like Chronometer, Observatory, Extra/Ultra Prima, Standard, Anti-and Precision) so I won't include those.

Rolex trademarked tons of names that they never used and I'm only including ones I could find pics of. If anyone knows of any others I'm forgetting, please let me know! Here's the list of 50+ discontinued Rolex model names that I could find. They're in alphabetical order except when it makes sense to mention models together:


Air-Tiger, Air-Giant, and Air-Lion
Rolex tried 4 "Air" names beginning in the late 1940's, but only "Air-King" stuck.
https://i.imgur.com/l921qSQh.png


Air-King-Date and Explorer Date
Ref. 5700 (smooth bezel) and 5701 (fluted bezel) were released under both the "Air-King-Date" and "Explorer-Date" names. These are some of the only Rolexes with dates that change over slowly from about 9pm-2am instead of clicking cleanly around midnight.
https://i.imgur.com/VZyERQHh.jpg


Army
https://i.imgur.com/WwzdgmQh.png


Athlete

The vast majority of Oyster cases have a similar/standard sort of lug shape, but the Athlete has distinctive straight lugs.
https://i.imgur.com/RiHJxlth.png


Campbell
Named for one of Rolex's first official ambassadors, Sir Malcolm Campbell. Campbell once simultaneously held the land speed and water speed records.
https://i.imgur.com/uOhjXtSh.jpg


Centregraph and Zerographe
The Zerographe/Centregraph was a monopusher chronograph made in 1937. It was quickly discontinued and never reached serial production, which is bizarre because Rolex clearly put a lot of effort into it as it had Rolex's first in-house (but still not manufacture) chronograph movement and Rolex's first rotating bezel. Perhaps patent infringement issues were involved, as the very similar (and very patented) Weems Watch by Longines debuted around the same time, and some later Centregraphs and Zerographs were made minus the rotating bezel. Rolex also put the name "Centregraph" on a few plain-Jane Oyster Perpetuals for some reason.
https://i.imgur.com/ZxZv5h0h.png

Clive
https://i.imgur.com/6IeI5o0h.png


Commando

Supposedly this was originally only available at US military bases in 1969, and later some appeared for sale at Abercrombie & Fitch stores in 1972. The fat hands of the 6429 are pretty sweet.
https://i.imgur.com/hqJojr3h.png


Corvette
https://i.imgur.com/tpIvYNvh.png


Drake
https://i.imgur.com/0Nh70DRh.png


Dustproof

I'm not entirely sure that "Dustproof" was meant as a model name rather than some sort of designation. Interestingly, the word "Oyster" never appears on a Dustproof even though most of them are Oyster models.
https://i.imgur.com/2JQCvEWh.jpg


Elegante
https://i.imgur.com/9EXnjFYh.png


Ellsworth
https://i.imgur.com/9dPsYBgh.png


Everest

Rolex toyed with the "Everest" moniker before the more successful "Explorer" name took off.
https://i.imgur.com/KpwMP5Eh.jpg


Falcon
https://i.imgur.com/T8VDj2Mh.png


Firefly
https://i.imgur.com/v9u9y2jh.png


GMT-Master

Obviously the GMT-Master II is still going strong, but technically GMT-Master was a different model name. Ref. 16700 was the final GMT-Master.
https://i.imgur.com/jZvDs2nh.png


Hurricane
https://i.imgur.com/X6qIUdX.png


Imperial
https://i.imgur.com/qKIiVsLh.png


King Midas
and Queen Midas

Gerald Genta designed the King Midas, and it had 3 firsts for Rolex: a sapphire crystal, a hidden clasp, and an integrated bracelet. Elvis wore one. There are some ladies' versions too, and the Queen Midas isn't just a cute nickname--it's written on the clasp. The later Midases were considered part of the Cellini collection.
https://i.imgur.com/h0dusKvh.png


Ladydate
https://i.imgur.com/Za9djWPh.png


Leigh
https://i.imgur.com/ACq05fzh.png


Majestic
and Seaforth

These watches were sometimes advertised together; they're the same thing except the Seaforth has a seconds subdial. The Majestic cost slightly more; having a center seconds hand was considered a feature back then. Many of these models are marked "Observatory."
https://i.imgur.com/fC3aG2Uh.png


Marconi
Marconi was mostly an early sub-brand of Rolex, and many Marconi watches had Rolex improperly painted on much later. However, at least some Rolex watches were legitimately released with Marconi as the model name.
https://i.imgur.com/xc2Q0xBh.png


Meritus
https://i.imgur.com/nr96zroh.png


Metropolitan
https://i.imgur.com/AU26gKYh.png


Monometer

A short-lived alternative name for the first Turn-O-Graphs.
https://i.imgur.com/TqjfukSh.jpg


Orchid
This name was used for decades on various small gold ladies' watches, often with wacky shapes.
https://i.imgur.com/j7CwR7Ah.png


Oyster
While the Oyster brand is obviously still hugely important to Rolex, they no longer use "Oyster" as a standalone model name like they used to.
https://i.imgur.com/MIGp8srh.png


Oysterdate
https://i.imgur.com/dXzWbUIh.png


Oysterquartz

"Oysterquartz" was more of a product line than a model name per se, but I feel like it's worth mentioning. The Oysterquartz Day-Date and Oysterquartz Datejust were in the Rolex catalog from the late 1970's until the early 2000's. Some of the first OQ Datejusts said "Datejust" at the top and "Oysterquartz" at the bottom, instead of the more common "Oysterquartz Datejust" at the top with chronometer text at the bottom.
https://i.imgur.com/I6Giz3Lh.png


Pall Mall
https://i.imgur.com/uEoSVaFh.png


Prince

Prince may have been the first model name Wilsdorf ever put on a watch; in the beginning he was just focusing on getting the word "Rolex" out there.

Prince wristwatches were made from the 1920's-1940's. Rolex revived the Prince model in the early 2000's and gave it a clear caseback; it remained an option on Rolex.com as late as 2015.
https://i.imgur.com/JcQjRGfh.png


Princess
Princess never actually appeared on a dial without "Sporting" preceding it, but it was clearly used by Rolex as a distinct model, including variants like the 8 Facets, Trapeze, Glayola, Egyptian, Lotus, Rochettina, and Bouts Arrondis (Rounded Edge). Other model names from the 1930's that never appeared on a dial include Dauphine, Duchess, Marquis and Queen.
https://i.imgur.com/cnZpsCt.png


Prince Elegant, Prince Elegante, Prince Royal, and Prince Imperial
Rolex apparently tried several variants of the Prince name, sometimes even on pocket watches. The Prince was known as the "doctor's watch" because of its relatively easy-to-read, large seconds subdial. This was before center seconds hands were common, and the minute/hour hands did not overlap at all with the seconds area (except on the Prince Elegant/Elegante models). Prince Brancard, Prince Railway, and Prince Classic are other designations that Rolex sometimes used in advertising, though I don't believe those names ever appeared on a dial. The unique Prince watches with center seconds are sometimes referred to as "Prince Aerodynamic" but I don't think that name appeared on a dial, either.
https://i.imgur.com/S5XscAmh.png


Sporting Prince and Sporting Princess
A portable fold-up watch was called a "travel watch" when marketed to men and a "purse watch" when marketed to women. Rolex apparently made a few wristwatches with "Sporting Princess" on the dial, too.
https://i.imgur.com/FXD87MVh.png


Royal, Royalite, and Royal Giant
Rolex threw the word "Royal" on a lot of entry-level manual-wind references with seconds subdials in the 1930's and 1940's. Royalites, meanwhile, almost always had center seconds. By the 1950's Rolex had apparently dropped the Royalite moniker, and the Royal kept on trucking for another decade or so (with center seconds now). I believe most Royals and Royalites are between 30 and 32mm wide. Some later Royals were 34mm, including the rare Royal Giant. I suppose it's worth mentioning that Tudor released an Asia-only line of Royal watches in 2020.
https://i.imgur.com/R1nEUg0h.png


Scientific
https://i.imgur.com/2dBKXhW.png


Skyrocket
https://i.imgur.com/pK7uoQK.png


Space-Dweller

Short-lived Explorer alternative.
https://i.imgur.com/tCl9gCD.png


Speed
https://i.imgur.com/Eq4bqeVh.png


Speedking
and Speedking Elegant

The "Speedking" moniker appeared on several manual-wind 30mm references from the 1940's-1960's. The "Speedking Elegant" name only briefly appeared on the 33mm reference 4365, which was also the first reference to be named "Air-King." Air-King clearly won that marketing battle.
https://i.imgur.com/InVROyrh.png


Sport and Sporting Model
https://i.imgur.com/WC6ShQFh.png


Submarine and Aqua
The Rolex Oyster wasn't the first waterproof wristwatch, just the first commercially successful/viable one. The Submarine (a.k.a. "Aqua") is a hermetic watch; several other brands made similar waterproof watches in the early 1920's. It seems Wilsdorf was later considering using Aqua as a standalone alternative to the Oyster brand; there are even some "Aqua Patent" crowns. "Aqua" most frequently appears on dials co-branded by Solar, the watch brand of Eaton's (a Canadian department store). Indian retailer names like P. Orr & Sons and Lund & Blockley can be found on other Aquas.
https://i.imgur.com/CeuxisGh.png


Transcontinental
The Datejust Transcontinental (ref. 6602, circa 1957) is exceedingly rare; it's the only Rolex ever made with a 12-hour rotating bezel. It's basically a Turn-O-Graph with a different bezel. According to an old forum rumor, the founder of Delta Airlines owned one.
https://i.imgur.com/rdj1qqKh.jpg


Turn-O-Graph
This iconic model lasted from the early 1950's until 2014 or so, but only the first and last generations of Turn-O-Graph have it written on the dial.
https://i.imgur.com/0S0Us0nh.png


Tru-Beat
This model was designed to only tick once per second so doctors could easily count pulses. Nowadays most of the ones left have a broken stop-seconds complication, in which case they "sweep" like a normal Rolex.
https://i.imgur.com/zgyVdqzh.png


Verislim and Veriflat
https://i.imgur.com/zFNUKGJh.png


Wellington
https://i.imgur.com/llHc4Ow.png


If you see something else on a dial (like Asprey, Astrua, Verga, Beyer, etc.) it's possible it could be a retailer co-branding rather than a model name. Thanks for reading! :cheers:

crowncollection 30 August 2020 08:39 PM

Great post again cheers


Sent from my iPhone using Tapatalk

powerfunk 31 August 2020 12:15 AM

Quote:

Originally Posted by powerfunk (Post 10860161)
Anti-and Precision

Whoops, I meant "Anti-Magnetique and Precision." :chuckle:

Quote:

Originally Posted by crowncollection (Post 10860508)
Great post again cheers

Thank you :cheers:

mackychase 31 August 2020 12:56 AM

Awesome post! Thanks!

It's really fun to see how some of these models' characteristics trickled down to Tudor.

Xeramic 18 October 2020 12:40 AM

Hi,

a huge work, well done - doesn't get the deserved attention.

Some more co-names:
Viceroy
Victory
Douglas (unknown, but have a catalog picture)
Sub-Aqua (not only Submarine or Aqua)
Unicorn

Greetings,
Xeramic

powerfunk 18 October 2020 02:43 AM

Quote:

Originally Posted by Xeramic (Post 11000144)
Hi,

a huge work, well done - doesn't get the deserved attention.

Some more co-names:
Viceroy
Victory
Douglas (unknown, but have a catalog picture)
Sub-Aqua (not only Submarine or Aqua)
Unicorn

Greetings,
Xeramic

Hey thanks! Good call, I'm not sure how I forgot the Victory and Viceroy. I'd never heard of the Douglas or Sub-Aqua; if you can find that pic of the Douglas that'd be great! I was aware of Unicorns made under the Oyster brand and as a standalone brand but if you have any pics of a legit "Rolex Unicorn" that'd be awesome too!

Victory:
https://i.imgur.com/lRTFKO2h.png

Viceroy:
https://i.imgur.com/tMn6JTFh.png

Sub-Aqua:
https://i.imgur.com/ridD4JFh.png

Xeramic 18 October 2020 03:33 AM

3 Attachment(s)
Here's a Rolex Unicorn (seen with Rolex Watch Co. as well as with Rolex only, 1920s):
Attachment 1177036

Attachment 1177037

And the ad (about 1947) for the Douglas:
Attachment 1177038

Best,
Xeramic

powerfunk 18 October 2020 04:08 AM

Awesome stuff, thanks Xeramic! :cheers:

Xeramic 19 October 2020 06:34 AM

You're welcome - thank goes to you for your effort on this topic :)

Greetings,
Xeramic

Dontknow 19 October 2020 08:24 AM

Cool stuff. Thank you all for sharing.

powerfunk 19 November 2020 01:33 AM

My goodness, how could I possibly forget the world-famous Rite-Time:

https://i.imgur.com/KHhRkg0h.png

keltzar 21 November 2020 10:52 AM

Very cool. I have forgotten all about the short run pieces like the tru-beat.

My friend sold his Space Dweller 2 years ago. He took a hit beause he had the watch dial refinished by Rolex at the local rolex service centre... by Rolex at their suggestion ...in the 1990s.

He has since misplaced the paperwork... and had to sell it on the basis the dial was refinished aftermarket.

powerfunk 23 November 2020 12:48 AM

Quote:

Originally Posted by keltzar (Post 11076389)
watch dial refinished by Rolex at the local rolex service centre... by Rolex

Interesting. Was that in the Philippines by any chance? I've heard that the Manila RSC used to refinish dials in the past but I hadn't heard of any other RSC's doing that.

TheVTCGuy 25 November 2020 05:08 AM

Wow... I had no idea there were so many discontinued names. Amazing! It kind of makes you wonder, 50, 60, 70 years or more from now will “Daytona” and “Submariner” and “Explorer” still be around?

spoilsofwar01 25 November 2020 06:31 AM

Wow
 
Some real gems, many thanks for sharing :thumbsup:


All times are GMT +10. The time now is 09:17 PM.