Quote:
Originally Posted by PJ S
True appreciators of haute horology don’t need to be marketed to, they already know what gets their juices flowing.
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Agree to an extent.
True enthusiasts know of Lange and their high quality. They certainly don't need to be inundated with marketing.
However, the vast majority of PP sales are from people who are not WIS. They are from people who buy a PP only because it's a Patek, and marketing has guided them. It's these types of customers Lange needs to attract. We may not like it as a WIS forum, but people who don't have a clue about watches drive brand profitability and even the types of watches produced.