I’ve worn mostly Rolex for 30+ years and over the past few months picked up two newish Panerai (1392 & 524) and so far am thrilled with them. It’s different and customizable. The pin system is really cool, and the aesthetic is a bit old fashioned. I love the sandwich dials which are polar opposite to the precision layout of my current GMT and Exp 2. The value proposition on the used market now is huge IMHO.
I can’t walk through an airport each week without seeing dozens of Subs/GMTs, and most online posts re Rolex are about “should I buy this, will the value go up”, removing scratches, hoarding, and storing in safes. And people actually buy watches they don’t want just to buy whatever is “hot” right now?! I’ve never paid above retail for a new Rolex and never will.
I buy things to enjoy and wear, watches to me are a tool, not an investment.
I’m ok being a contrarian and enjoying some Panerai right now.
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