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Old 8 March 2009, 07:24 AM   #43
watchmaker
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Join Date: Feb 2009
Real Name: Scott
Location: London
Posts: 2,240
Plain and simple.
The parachrome has very little to no advantage over nivarox....except for Rolex
The important difference is, the Swatch Group does not own it.

Almost all of Rolex's in house creations are efforts to remain independant from Swatch.
Nivarox-Parachrome
Moebius-Rolex Patent Oils
ETA

Rolex even joined a consortium of watch manufacturers and bought out Bergeon SA, one of the leading horological tool suppliers, just so Swatch couldnt buy them.

Swatch scare Rolex. And quite rightly. They are they single greatest threat to the Rolex brand.
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