Thread: Rolex v Omega
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Old 26 March 2020, 03:44 AM   #142
drjrhc
"TRF" Member
 
Join Date: Dec 2012
Location: KY
Watch: Calibre 11 Monaco
Posts: 665
Quote:
Originally Posted by gh0stleader View Post
Agree w/ some parts and disagree with other.

I will absolutely not begrudge a company for providing me variety and quantity.

The 321 was an absolute failure given that it was absolutely STUNNING but they tripled the price and made the smallest batch of them versus other "limited editions". (Let's admit it, the should just drop the word "limited" and use special or something else).

Omega's marketing dept is god awful to say the least.

If I were them, I would create a commercial like this and capitalize on the shortage and the higher price from Rolex:

"Q" sends an assistant to go purchase a new watch from the store b/c Bond just destroyed all of them playing w/ the new gadgets (or whatever reason that fully exhausts their supply).

The assistant, in a clueless/frenzied manner goes into countless shops but can't find it b/c he claims to Q, "the factory only produces/sends a few each year to the shop" (I'm sure that's a familiar thing told to rolex shoppers).
Q tells him,no no no, just come back.
Then he looks at Bond and tells him to go get the watch.

Suave Bond goes to a shop, where double doors are opened for him and 3 beautiful S.A.'s ask "which would you like", then they gesture (just like the price is right girls) towards a full shelf of various types of Omega SMP's.
Bond gives a his smirk, and end scene with "The true professionals choice, always available to save the day".

Hell, you can even inter change that out w/ the speedmaster.
Replace bond w/ an astronaut, Q w/ a NASA engineer and the girls with... aw hell, leave the girls in.
Retro/vintage is in today. They could even turn this into a one page retro comic showing all the scenes in popular magazines like GQ, Esquire, etc...


At the end of the day, Rolex isn't more expensive b/c it's a better watch or let alone even a better brand.
It's b/c it's a better marketer of its products.

When I was getting my new SMP 300 Bond (silver/blue version) sized at Jared's last month, a guy came in to purchase a Speedmaster watch.
He didn't have a clue that the watch needed to be hand wound as he though it was a regular automatic.
This isn't his fault at all, this is the fault of marketing only relentlessly stuffing the same old astronaut pics down his throat.

Either way, I'm not gonna complain too much.
Received a healthy discount for a brand new one w/ box papers and full 5 years of warranty.
Would love to see them do this!
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