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I have to say, watches aside for a moment, the brand experience of the Omega botiques is far and away so much better than the current Rolex 'boutique' experience. Rolex boutique in quotes because I think while the decor looks all rolex, I don't think there's actually uniform training and control, I think it's very much run the way the 'AD' fronted as botique runs it.
Had to pick up some straps and buckles this week, wow, was blown away by the service, the polish of the whole operation. Felt very high end compared to the eye rolls I get from the Rolex dealers these days (despite multiple watches during and before the shortage).
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