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Old 3 November 2020, 05:42 PM   #11
tom2517
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Join Date: Jan 2009
Location: Asia & US
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Grand Seiko Marketing Strategy

Rolex sub from 2008 till now has basically increased 50% in MSRP. A Patek 5711 while I’m not exactly sure the %, but I think has doubled in MSRP. But a GS snowflake has stayed pretty close in MSRP since it’s first introduction, some models actually decreased in MSRP.

Unlike the Swiss, which increases prices almost yearly, Seiko doesn’t really change MSRP of its models once it’s introduced. So I guess for them to increase MSRP, they use the strategy of reissues and limited editions.

Watch companies all play games, it’s either limited editions or limited allocations (like Rolex and Patek). Whichever ways they chose, the end goals are the same, to increase prices on us.


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