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What do you think is more palatable to customers; a single 20% price increase or several increases amounting to 20% spread out over 18 months?
The only real question for AP management is -how- to put the price increase through. I think the new approach is smart. No one's turning down a royal oak because it's 3% more expensive and the vast majority of potential customers aren't on these forums noticing the more frequent price hikes.
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