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The only way to not have a leak is to tell no one.
Professionally, we've dealt with product launch leaks for decades. We still fight it, but only to reduce it, not to eliminate. In fact, we often write internal announcements expecting they will be leaked, so we write them carefully as a result.
Anyone who shares with anyone outside a small circle (or internal employees) is delusional if they think they can prevent a leak.
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