Quote:
Originally Posted by francoamerican
An article from the official Patek magazine said a new manual wind movement was being developed to be produced in the new facility as a way to attract younger buyers. The tricky thing is a cannot imagine a $20,000 patek at this point. It will be interesting to see how they juggle the interest in steel traditional watches without cannibalizing gold pieces.
To be fair they could just charge $25K for a steel manual wind and if it were executed even halfway decently they would likely sell very well.
They could also sell a "youthful" 25K PM watch, but it's going to be slightly incongruent.
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Younger buyer != Less wealthy buyer
This is especially true in the Bay Area. A $100k youthful PM Calatrava may work here.