[morgman]

1) Too many models. I remember when there were like 15 or 20 models in total or something in the mid 2000's. That made it a lot easier to hone in on one. Today it seems like analysis paralysis. Go back to the simpler models, with a strong, uniform lineup.

2) Reduce production, remove some boutiques and dealers.

3) Fix the Luminor Bettarini 44mm bezel dimensions. The new Luminor cases look the same at first glance, but the bezels are actually thinner than the older models.

4) Stop with the bright blue hands on everything. I would love a 389, but not the new one with the blue text and second hand. Color can be polarizing. If you're going to go for color, make some neat dial colors and offer the same watch in a few colors.