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I think they're producing way too many different watches and trying to cater to everyone's tastes while producing a fairly love or hate/niche watch, it just doesn't make sense to me. Almost every model comes in every colour now. There needs to be a bit more differentiation and fewer pieces. Similar to tje Rolex strategy (took away yellow gold from 2 tone and full PM GMT and replaced with rose gold, different bezel colours between certain models, etc.).
I do think it's a good thing, from a certain perspective, to produce something for everyone, but I feel that luxury brands, especially ones trying to rely on a solid history and enthusiastic collectors, lose their way with this type of strategy.
I also hate the new e steel line - tacky...
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